Two Weeks Left for Advance-Rate New Products Showcase Submissions

By Becca Butler

The first product submitted into the New Products Showcase is completely free. All additional products are $75 per category if entered by the October 10 deadline.

The advance-rate deadline for New Products Showcase submissions is Friday, October 10. The first product submitted is free. All additional products are $75 per category if entered by the October 10 deadline, after which, the fee will increase to $150 per category.

One of the most sought-out areas at the 2014 SEMA Show, the 35,000-sq.-ft. New Products Showcase—located in Upper South Hall—is the No. 1 media and buyer destination. By participating in the Showcase, exhibitors are able to draw attention to their company’s products, ultimately attracting more buyers to their booth.

Exhibitors who enter a product in the New Products Showcase will benefit from additional product exposure away from their Show booth by highlight their newest product releases, as well as featured products, to a new audience. This increased company exposure through the Showcase helps to create broadened business and networking opportunities that can pay dividends through the upcoming year.

Five benefits of entering a product into the New Products Showcase

  • It’s Free! The first entry in the New Products Showcase is free. All additional entries are $75 per product category if entered by Friday, October 10, after which, the fee will be $150 per product category.
  • Increased Foot Traffic: Entering a product into the Showcase is a great way to get buyers and media to visit an exhibitor's booth. The Showcase is the No. 1 destination for attendees, who will see the company name and booth number displayed next to the products. Buyers and media who scan products will also receive the information in hard copy.
  • Increased Publicity: The New Products Showcase is a highly photographed area of the SEMA Show. Photos will be promoted to the media, featured in future issues of SEMA News and posted on the SEMA website.
  • Possible Award Eligibility: New products entered into the Showcase are eligible to receive a SEMA Show New Product Award. This competition recognizes outstanding achievements in the development of products being introduced to the automotive aftermarket. Winners will be announced at the New Products Breakfast, Tuesday, November 4.
  • It’s Not Just For New Products: While products must meet specific requirements to be included in the New Products Showcase, the program includes a category so that all products may be displayed as a featured product. Featured products do not qualify for the New Products Awards Program, but receive the added exposure and increased publicity noted above.

Exhibitors can enter products into the Showcase online. For more information regarding the New Products Showcase, visit the SEMA Show website.