Global Update

Exhibitors: How to Connect With International Buyers

By Linda Spencer

The International Happy Hour provides an excellent opportunity to network with buyers and distributors from around the world.

Twenty-five percent of buyers attending the 2014 SEMA Show reside outside the United States. Want to know how to reach these buyers? On Monday, November 3, SEMA Show exhibitors can participate in three roundtable discussions featuring buyers from the Middle East, China and Russia. 

Exhibitors are also invited to attend the 11th annual International Happy Hour, featuring buyers and international media from throughout the world. Registration is free, but required. 

For details on additional resources, including the use of complimentary interpreters, refer to the article in the September issue of SEMA News entitled "Tips on Maximizing International Opportunities at the 2014 SEMA Show."