By Della Domingo
 Members of the media will have an opportunity to check out new products from TORA manufacturers, Monday, November 3, in the SEMA Show Media Center. |
For the first time, media attending the SEMA Show can get a head start on their coverage before the Show’s official opening.
At the SEMA Light-Truck Accessory Alliance (TORA) Media Preview, registered and credentialed journalists can avoid the rush of 60,000 buyers to get a sneak peek at some of the newest parts and accessories for the Truck and SUV segment of the automotive aftermarket, including those for the very popular and newly redesigned ’15 Ford F-150 pickup and Chevy Tahoe/GMC Yukon SUVs.
A limited number of TORA manufacturers will have their new products on display, and representatives will be available for interviews from 1:00 p.m.–5:00 p.m. (PST), Monday, November 3, in the SEMA Show Media Center, located in room N110 of the Las Vegas Convention Center.
Media can register online by visiting the SEMA Show's Media page.
“With more than 2,000 exhibitors spread over one million square feet, there’s a lot to cover at the SEMA Show, even for the most seasoned journalists,” said Peter MacGillivray, SEMA vice president of communications and events. “The Media Preview event gives journalists an opportunity to connect with exhibitors and see new products before the Show opens, making it that much easier to get the stories they need.”
The 2014 SEMA Show is set to take place Tuesday–Friday, November 4–7, in Las Vegas. The annual trade show is where manufacturers of automotive parts and accessories gather to connect with buyers from all over the world.