SEMA Garage Celebrates Milestone With Open House

By Della Domingo

The 15,000-sq.-ft. SEMA Garge is equipped with an Installation Center, Dyno and Emissions Lab, Photo Studio and Training Facility.

Having assumed operation of the SEMA Garage – Industry Innovations Center just more than one year ago, SEMA is hosting an Open House to celebrate the completion of the facility designed to help manufacturers develop automotive parts and accessories. The Open House, which is set for Thursday, July 17, 2014, 6:00 p.m.–9:00 p.m., in Diamond Bar, California, will include tours, displays and demonstrations, along with food, music and celebrity appearances.

“The recent completion of the Photo Studio marks the completion of the fourth component of the SEMA Garage, and represents a key milestone,” said Mike Spagnola, vice president of OE and product development. “The SEMA Garage now includes all the tools and resources needed for members to develop products from beginning to end.”

The four key components of the SEMA Garage include:

  • Installation Center: Includes two vehicle lifts, a portable coordinate measuring machine (CMM), a 3D printer, digital race car scales and more. In collaboration with automakers, new model vehicles are often available to help manufacturers develop products and have them ready for sale when the vehicles are made available to the public.
  • Dyno and Emissions Lab: Fully certified Executive Order (EO) aftermarket-part certification lab. Working in conjunction with the Auto Club, members are able to obtain certifications at an affordable, low cost.
  • Photo Studio: Includes two coves, including one large enough to fit a full-size vehicle and complete with a 30x10-ft. adjustable light box. The studio includes an abundance of lighting equipment, strobes and umbrellas.
  • Training Facility: Ideal for sales meetings or training demonstrations, the room includes a high-tech video monitor with Internet access and more.

During the SEMA Garage Open House, members will be able to see each area and learn about all the equipment available to them.

“The SEMA Garage is the ultimate production facility,” said Spagnola. “The building was purpose-built to include state-of-the-art equipment specific to auto-parts manufacturers. We’ve further filled the SEMA Garage with tools and equipment, so that members simply need to show up and do what they do best.”

RSVP online for the SEMA Garage Open House.

For more information about the SEMA Garage, contact Mike Spagnola at