Business Tools

How to Grab Media Attention at the SEMA Show

By Zane Clark

Larry Edsall

Veteran reporter Larry Edsall will offers tips on how to effectively work with media during the SEMA webinar, June 12, 2014, at 10:00 a.m. (PDT).

As a freelance contributor to automotive and lifestyle publications, including the Detroit News “Drive” section and The New York Times “Wheels” section, Edsall will outline how he makes his plans for the SEMA Show, explain what catches his eye and offer real-life examples of things that exhibitors should and shouldn’t do. Participants will learn how to make their products stand out from the crowd and increase the odds of having a reporter cover their products. Whether you’re seeking to be included in national newspapers, automotive magazines or online blogs, this webinar will provide you with valuable insight and tips to help you develop a strong and effective year-long media program.

This SEMA Education Institute (SEI) webinar will provide member companies with the information they need, and you don’t even have to leave your desk or office to participate! And remember: SEI webinars are free to SEMA members and only $29 for non-members.

Larry Edsall was snatched away from a career as the sports editor of a daily newspaper in Michigan to become the motorsports editor at AutoWeek magazine, where he spent most of a dozen years as the managing editor. He left Detroit for Phoenix in 1999 to help modernize one automotive website and then launched another, He is a freelance contributor to automotive and lifestyle publications, writes regularly for the Detroit News “Drive” section, contributes to The New York Times “Wheels,” and is part of the adjunct faculty at the journalism school at Arizona State University. He resides in Phoenix.