Business Tools

Learn 10 New Ways to Better Your Product Development Process

By Amanda Gubbins

Mike Spagnola
Mike Spagnola, SEMA’s vice president of OEM and Product Development programs, will share tools for improving the product-development process from concept to prototype at the March 13 webinar entitled, “10 Ways to Better Product Development—The SEMA Garage-Industry Innovations Center.” During his 40 years in the auto-parts arena, Spagnola has held numerous positions spanning retail, distribution and manufacturing, uniquely positioning himself to understand the issues that SEMA’s members face daily.

The SEMA Garage-Industry Innovations Center assists companies in each stage of the product design and creation process. Outfitted with nearly $2 million in equipment, the SEMA Garage serves as a research facility complete with a Tech Transfer program, custom scanning services, 3D printing and Measuring Sessions, allowing member companies to accurately model production parts. Those parts can then be installed in the garage, tested for EPA and CARB compliance and promoted using the on-site media center. All these benefits are available to SEMA members for a fraction of the current market price for comparable services. Learn how to gain the most from these resources, Thursday, March 13, 2014, at 10:00 a.m. (PDT).

Participate live or download the webinar when it’s convenient. And remember: SEMA webinars are free to SEMA members and only $29 for non-members.

For more information, contact Juliet Marshall at 909-978-6655.