Business Tools

A Guide to Product Placement in Major Motion Pictures

By Zane Clark

Mark McFann

"So, You Want to be in Pictures" will provide attendees with a clear understanding of the pros and cons of getting products placed in major motion pictures. This how-to webinar, led by Mark McFann of Cast a Long Shadow, is a must-attend for anyone who ever wanted to go “Hollywood” and create an innovative marketing strategy for their business.

Learning objectives:

  • Go beyond the myths and misconceptions about product placement and get a real understanding of what it takes in terms of time, effort and expense in order to get your product/company featured in major motion pictures.
  • Learn the tactics needed to leverage your company so that you maximize impact and exposure.

Join us Thursday, February 20, at 10:00 a.m. (PST) for a webinar packed full of important information. Register now for this timely educational opportunity!

Participate live or download the webinar when it’s convenient. And remember: SEMA webinars are free to SEMA members and only $29 for non-members.

Mark McFann was vice president of sales and marketing and an owner of Royal Purple from ’02–’12. Royal Purple was successfully sold to Calumet in 2012. McFann is now a principle owner and managing director of Cast a Long Shadow, which specializes in entertainment marketing. McFann secured product placement for Royal Purple in a number of films, including "Salt," "Real Steel," "Safe Haven," "A Good Day to Die Hard" and the upcoming films "Need for Speed," "Transformers 4" and many others. Cast a Long Shadow's other clients include New Belgium Brewery, Kaiser Compressors and Feisty Spirits distillery.