The Toyo Tires Treadpass is an all-new ultra-modern passage connecting the Central and South Halls of the Las Vegas Convention Center.
This expansive area allows SEMA Show attendees to experience the Toyo Tires lifestyle, which revolves around the brand’s tagline—Driven to Perform. The Toyo Tires Treadpass will be filled with vehicles of all sorts, including customized cars, trucks and big rigs. All will be equipped with Proxes, Open Country and Commercial tires that represent the broad line of Toyo Tires products. Tire displays equipped with Toyo Tires iPad apps will be located throughout the area, providing a closer look at the technology, features and benefits of Toyo Tires.
“Trade events like the SEMA Show benefit a great deal from innovative features,” said Peter MacGillivray, SEMA's vice president of communications and events. “The Toyo Tires Treadpass is a one-of-a-kind attraction that will enhance the Show by serving as a landmark for our attendees and creating a memorable experience.”
In addition to the Treadpass experience, Team Toyo drivers will show off their truck skills Wednesday, November 6, at 5:30 PM in the Ford Out Front lot. Robby Gordon, BJ Baldwin, Kyle LeDuc and Jeremy “Twitch” Stenberg will put on an exciting show as well as sign autographs and take photos.
“With the introduction of Toyo Tires Treadpass this year, along with our off-road exhibition on Wednesday evening, the Toyo Tires brand will have its greatest presence ever during the SEMA Show in Las Vegas,” said Amy Coleman, senior director of marketing, Toyo Tire U.S.A. Corp. “Attendees will be immersed in the Toyo Tires lifestyle in several areas located throughout the expansive convention center.”
In addition to Toyo Tires Treadpass, Toyo Tires will have a competition products display in the DUB Live area located next to the front entrance of the South Hall. For additional information about the brand, go to www.toyotires.com or stop by their booth #40041.