Shows & Events

Gear-up Girl: Calling Female Professionals

By Zane Clark

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Gear-up Girl is designed to connect female students with industry-leading female professionals.
  

The SEMA Businesswoman’s Network (SBN) will again host the Gear-up Girl networking event at this year’s SEMA Show. Started in 2011, as part of SEMA Education Institute’s (SEI) student program, Gear-up Girl is designed to connect female students with industry-leading female professionals.

Taking place Monday, November 4, from 3:30 p.m.–5:00 p.m. at the Las Vegas Convention Center, the program supports SBN’s mission of “enhancing careers and positively impacting the growth of the entire automotive aftermarket” by providing a once-in-a-lifetime opportunity for aspiring young women to interact with, learn from and network with influential women in the industry who have set a path through innovation, integrity and hard work.

"This event is a terrific way for women industry veterans to connect and mentor students interested in entering the automotive aftermarket," said SBN Chair Rose Kawasaki of Exports International LLC. "The female students will be able to walk away with contact information, a wealth of information and motivation toward their future path."

This year’s event will feature “round-robin” networking tables led by such notable female professionals as Marla Moore, Coker Tire (SEMA’s 2012 Person of the Year); JoAnn Bortles, Crazy Horse Painting; Camee Edelbrock, Shiefer Media; and Jennifer Lafever, Roush Yates Performance. Every 15 minutes, students will be given the opportunity to rotate to another table and interact with professionals in their field of interest.

Sign up today and be a part of this special opportunity to network with female professionals and share your experience with our industry’s next generation.

Gear-up Girl is free with your SEMA Show registration, but still requires separate registration.