Business Tools

Build a Successful Dealer-Direct Sales Strategy With the PRO Sales Training Manual

By SEMA Staff

  car dealer
PRO is committed to helping members build mutually profitable relationships with vehicle dealers.

In today’s market, competition for a dealer’s business can be stiff and selling to vehicle dealers can be challenging. It stands to reason that to be successful, your company needs to excel and differentiate itself from the pack.

The key lies in developing and implementing an effective sales strategy, and in having a sales team that has the skills and know-how to make savvy sales presentations and build lasting, value-based relationships with your customers. With step-by-step guidelines and techniques aimed at helping your company build a more successful dealer-direct sales strategy, the PRO Sales Training Manual is your handy guide to developing a more professional and effective approach to selling accessories dealer-direct.

Perhaps you and your sales team need help refining sales techniques or knowing how to overcome objections to turn a cold call into a hot sale. Or maybe you want to gain a better understanding of the inner workings of a car dealership and how to qualify and identify the key decision maker. All of this and more is contained in the manual.

Beginning with an overview of the key elements of a sales-marketing strategy, the manual contains a chapter-by-chapter outline of what it takes to affect a more professional approach to selling cars dealer-direct. From understanding how to make an effective sales presentation and refining your negotiation skills, to the importance of product knowledge and how to position your company for success, the sales-training manual offers hints and tips critical to the day-to-day operation of your business.

Through the collective experience of accessory professionals, the Professional Restylers Organization (PRO) has developed this member-only resource (and many others) to help your business succeed and prosper. PRO represents the collective interests of all SEMA-member companies serving the restyling and accessory market—including manufacturers, warehouse distributors, manufacturer's reps, restylers and installers. As a member company, you can work with PRO to build solid, mutually beneficial relationships with OEMs and new- and used-vehicle dealers, participate in ongoing efforts to elevate the level of professionalism throughout all sectors of the industry, enhance customer satisfaction and have a voice on issues that impact the industry.

The PRO Sales Training Manual is mailed to new PRO members and is also available upon request.

To learn more, visit or contact Zane Clark at 909-978-6696.