Business Tools

Professional Restylers Organization: A Community of Accessory “PROs”

SEMA President and CEO Chris Kersting addresses guests at PRO’s 2012 Novemberfest Industry Reception.

The Professional Restylers Organization (PRO), a SEMA council, is dedicated to addressing the challenges facing the restyling segment of the automotive aftermarket and to developing effective strategies for dealing with industry-specific issues. PRO represents the collective interests of all SEMA-member companies serving the restyling and accessory market, including manufacturers, warehouse distributors, manufacturers reps or restylers and installers.

Year Established: 1988

Leadership: Eldon Bracken, chairman; Jeff Fink, chair-elect
SEMA Council Director: Zane Clark
Cost: Manufacturer/Importer: $150; Warehouse/Multiline Distributor/Manufacturers’ Rep: $75; Installer/Restyler/Accessory Retailer/Service: $50
Industry Served: Restyling, specialty and automotive appearance companies

Top Three Reasons to Join PRO

  • Business Tools & Resources: The Professional Restylers Organization (PRO) provides its members with effective programs and materials to help them grow and prosper. From the organization’s Sales Training Manual and Business Development Guidebook to the “Fast Track to Accessorization” brochure and hands-on training conferences, PRO offers its members invaluable marketing and training advantages.
  • Networking: PRO members connect with peers, colleagues and suppliers at SEMA-sponsored trade shows, PRO council meetings, functions and special events. PRO members receive priority registration and discounted or free rates.
  • Industry Awareness and Recognition: Members receive quarterly communications highlighting PRO activities and pertinent industry news. During the SEMA Show in Las Vegas, PRO members are given special invitations to attend the annual NovemberFest awards reception that pays tribute to industry leaders.

Message From the PRO Chair

Membership in a council is one of the greatest benefits of being a SEMA member. You are able to connect with people and companies that work with and represent your segment of the industry. Once you get involved, you see just how much work is done behind the scenes to preserve and grow the automotive aftermarket for the future. From the educational opportunities and increasing your professionalism and skill set to legislative concerns, the councils focus on maintaining a healthy industry.

—Eldon Bracken, President, Graphic Mart

PRO Select Committee Testimonial

Serving on the PRO council has given me the opportunity to gain valuable knowledge about other segments within our industry and the challenges that we face in this increasingly competitive market. Through working with our peers, we strive to provide value-added programs to our member companies and allow them a forum to address industry issues.

—Brian Champa, General Sales Manager, Check Corp.

PRO Member Testimonial

I believe that being a member of PRO keeps Auto Trim Restyling at the forefront of all that’s current in our industry. Staying in the loop and ahead of our competitors is the difference between a restyler and a PRO restyler.

—Kevin McGowan, President, Auto Trim Restyling

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