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SEMA Show New Product Award Winners

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Mastershift won the Engineered New Product Award for its Magnum Paddle and Sequential Type Shifter.

SEMA announced the winners of the New Products Showcase Awards on the opening day of the 2012 SEMA Show. Presented during the Show’s New Products Awards Breakfast, the awards spotlight innovative and cutting-edge automotive products either on the market or about to be introduced.

The awards are presented in 12 categories, and the judges’ criteria for selection included quality and craftsmanship, technical achievement, marketability and consumer appeal. More than 2,000 products were submitted for consideration this year.

2012 New Product Award Winners 

Collision Repair & Refinish Product

Winner: Matrix Wand 3-D Blueprinting System, Matrix Wand 3-D Blueprinting and Discovery System

Runner Up: Goliath Carts, D1-A "Mobile Detailer" Detail Cart

Runner Up: PRO-TECH-IT, PRO-TECH-IT Reusable Covers

Engineered New Product

Winner: Mastershift, Magnum Paddle and Sequential Type Shifter

Runner Up: Detroit Speed, ’64.5–’70 Mustang Aluma-Frame 

Runner Up: MSD Performance, MSD Atomic LSTM, EFI for LS Engines

Exterior Accessory Product

Winner: Husky Liners, Husky 5th-Wheel Tailgate with Backup Camera Mount

Runner Up: Rampage Products LLC, Self Contained Electric mirror and power supply 

Runner Up: Hornblasters Inc., HornBlasters Jackass 228VX

Interior Accessory Product

Winner: Edge Products/Superchips, TrailDash 

Runner Up: Xtreme Outfitters, Cargo Assault Mount 

Runner Up: U-Ace Inc./Formosa Saint Jose Corp., 3D MAXDURA FLOOR LINER

Merchandising Display

Winner: Extang/Truxedo/UnderCover, UnderCover Flex 

Runner Up: AMP Research, PowerStep POP 

Runner Up: Extang/Truxedo/UnderCover, UnderCover SwingCase

Mobile Electronics Product

Winner: INTRAPHEX, Smartphone Integration Device (SID) 

Runner Up: Auto-i (Canada) Corp., Special OE Fit Camera for Commercial Van 

Runner Up: Brandmotion, Loftlite LED Interior Lighting Kit 

Off-Road/4-Wheel Drive Product

Winner: BedRug Inc., BedRug and BedTred for Jeep
Runner Up: Fuel-Tool, Fuel-Tool PT500 Fuel Transfer System

Runner Up: Hi-Lift Jack Co., Hi-Lift Off-Road Base

Packaging Display

Winner: Edge Products/Superchips, TrailDash 

Runner Up: MSD Performance, MSD Atomic EFITM, Master Kit Packaging

Runner Up: Solution Finish Trim Restorer, Solution Finish, Rich Evans DIY Kit 

Performance-Racing Product

Winner: ATI Performance Products, ATI Cast Aluminum T-400 SuperCase
Runner Up: Lingenfelter Performance Engineering, CTAP-001 Clutch and Throttle Activation Position Switch
Runner Up: Zeitronix Inc., Ethanol Content Analyzer with Flow Through Sensor

Performance-Street Product

Winner: COMP Performance Group, COMP Cams 4-Pattern Camshafts

Runner Up: ProCharger, ProCharger i-1® supercharger 

Runner Up: COMP Performance Group, Inglese Sidedraft EFI System

Powersports Product

Winner: K&N Engineering Inc., K&N Street Metal Intake System
Runner Up: Warn Industries Inc., WARN Vantage 3000-S Powersports Winch 

Runner Up: AMSOIL Inc., AMSOIL DOMINATOR Octane Boost

Street Rod/Custom Car Product

Winner: MSD Performance, MSD Atomic LSTM, EFI for LS Engines 

Runner Up: Powertrain Control Solutions (PCS), 6 SPEED VALVE BODY 


Tire and Related Product

Winner: Pirelli Tire North America, Pirelli Cinturato P7 All-Season

Runner Up: Mickey Thompson Performance Tires & Wheels, ET Street Radial Pro

Runner Up: Mickey Thompson Performance Tires & Wheels, Street Comp

Tools & Equipment Product

Winner: Miller Electric Manufacturing Co., MultimaticTM 200 TIG/MIG/Stick Welder 

Runner Up: Del City, Brake Line Wrench Kits 

Runner Up: Wray Products, The Stand Hand Plus

Van/Pickup/Sport-Utility Product

Winner: CURT Manufacturing LLC, Easy Mount Electrical Brackets

Runner Up: AnzoUSA, 2007 and up Chevrolet Silverado/GMC Sierra 5 Function LED Tailgate Spoiler 

Runner Up: Elephant Stand, Elephant Stand Swivel Hitch

Wheel and Related Product

Winner: Hotchkis Sport Suspension, Hotchkis Performance Wheels Model - H Sport
Runner Up: Concept One/Klutch Wheels, Concept One Executive CSL5.5

Runner Up: Enkei Wheels, COMPE