 Mastershift won the Engineered New Product Award for its Magnum Paddle and Sequential Type Shifter. |
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SEMA announced the winners of the New Products Showcase Awards on the opening day of the 2012 SEMA Show. Presented during the Show’s New Products Awards Breakfast, the awards spotlight innovative and cutting-edge automotive products either on the market or about to be introduced.
The awards are presented in 12 categories, and the judges’ criteria for selection included quality and craftsmanship, technical achievement, marketability and consumer appeal. More than 2,000 products were submitted for consideration this year.
2012 New Product Award Winners
Collision Repair & Refinish Product
Winner: Matrix Wand 3-D Blueprinting System, Matrix Wand 3-D Blueprinting and Discovery System
Runner Up: Goliath Carts, D1-A "Mobile Detailer" Detail Cart
Runner Up: PRO-TECH-IT, PRO-TECH-IT Reusable Covers
Engineered New Product
Winner: Mastershift, Magnum Paddle and Sequential Type Shifter
Runner Up: Detroit Speed, ’64.5–’70 Mustang Aluma-Frame
Runner Up: MSD Performance, MSD Atomic LSTM, EFI for LS Engines
Exterior Accessory Product
Winner: Husky Liners, Husky 5th-Wheel Tailgate with Backup Camera Mount
Runner Up: Rampage Products LLC, Self Contained Electric mirror and power supply
Runner Up: Hornblasters Inc., HornBlasters Jackass 228VX
Interior Accessory Product
Winner: Edge Products/Superchips, TrailDash
Runner Up: Xtreme Outfitters, Cargo Assault Mount
Runner Up: U-Ace Inc./Formosa Saint Jose Corp., 3D MAXDURA FLOOR LINER
Merchandising Display
Winner: Extang/Truxedo/UnderCover, UnderCover Flex
Runner Up: AMP Research, PowerStep POP
Runner Up: Extang/Truxedo/UnderCover, UnderCover SwingCase
Mobile Electronics Product
Winner: INTRAPHEX, Smartphone Integration Device (SID)
Runner Up: Auto-i (Canada) Corp., Special OE Fit Camera for Commercial Van
Runner Up: Brandmotion, Loftlite LED Interior Lighting Kit
Off-Road/4-Wheel Drive Product
Winner: BedRug Inc., BedRug and BedTred for Jeep
Runner Up: Fuel-Tool, Fuel-Tool PT500 Fuel Transfer System
Runner Up: Hi-Lift Jack Co., Hi-Lift Off-Road Base
Packaging Display
Winner: Edge Products/Superchips, TrailDash
Runner Up: MSD Performance, MSD Atomic EFITM, Master Kit Packaging
Runner Up: Solution Finish Trim Restorer, Solution Finish, Rich Evans DIY Kit
Performance-Racing Product
Winner: ATI Performance Products, ATI Cast Aluminum T-400 SuperCase
Runner Up: Lingenfelter Performance Engineering, CTAP-001 Clutch and Throttle Activation Position Switch
Runner Up: Zeitronix Inc., Ethanol Content Analyzer with Flow Through Sensor
Performance-Street Product
Winner: COMP Performance Group, COMP Cams 4-Pattern Camshafts
Runner Up: ProCharger, ProCharger i-1® supercharger
Runner Up: COMP Performance Group, Inglese Sidedraft EFI System
Powersports Product
Winner: K&N Engineering Inc., K&N Street Metal Intake System
Runner Up: Warn Industries Inc., WARN Vantage 3000-S Powersports Winch
Runner Up: AMSOIL Inc., AMSOIL DOMINATOR Octane Boost
Street Rod/Custom Car Product
Winner: MSD Performance, MSD Atomic LSTM, EFI for LS Engines
Runner Up: Powertrain Control Solutions (PCS), 6 SPEED VALVE BODY
Runner Up: Circle Racing Wheels Inc., ORIGINAL EQUIPMENT STYLE BILLET WHEEL
Tire and Related Product
Winner: Pirelli Tire North America, Pirelli Cinturato P7 All-Season
Runner Up: Mickey Thompson Performance Tires & Wheels, ET Street Radial Pro
Runner Up: Mickey Thompson Performance Tires & Wheels, Street Comp
Tools & Equipment Product
Winner: Miller Electric Manufacturing Co., MultimaticTM 200 TIG/MIG/Stick Welder
Runner Up: Del City, Brake Line Wrench Kits
Runner Up: Wray Products, The Stand Hand Plus
Van/Pickup/Sport-Utility Product
Winner: CURT Manufacturing LLC, Easy Mount Electrical Brackets
Runner Up: AnzoUSA, 2007 and up Chevrolet Silverado/GMC Sierra 5 Function LED Tailgate Spoiler
Runner Up: Elephant Stand, Elephant Stand Swivel Hitch
Wheel and Related Product
Winner: Hotchkis Sport Suspension, Hotchkis Performance Wheels Model - H Sport
Runner Up: Concept One/Klutch Wheels, Concept One Executive CSL5.5
Runner Up: Enkei Wheels, COMPE