 Accepting the 2012 SEMA Award from SEMA president and CEO Chris Kersting (second right) are: Mark Allen (left) head of Jeep Design; Pietro Gorlier (second left), Mopar president/CEO; Ken Czubay (center), Ford vice president, U.S. marketing sales and service; and Jaycie Dane (right), Scion corporate manager. |
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The 2012 SEMA Award for the top trending vehicle models in four categories were announced last week at the SEMA Show in Las Vegas. The Ford Mustang was named Hottest Car, the Scion FR-S took the Hottest Sport Compact honors, the Ford F-Series won Hottest Truck and the Jeep Wrangler received the Hottest 4x4-SUV award.
"The SEMA Show has always been about innovative products and trends," said Chris Kersting, SEMA president and CEO. "The SEMA Award amplifies the industry's special ability to identify and set trends that consumers follow."
The SEMA Award recognizes vehicle models that specialty-equipment manufacturers believe are the best platforms for accessorization and that showcase the year's coolest products. It also underscores the cooperative relationship between the automakers and SEMA-member companies.
"The SEMA Award helps guide consumers toward the hottest-trending and most accessory-friendly vehicles on the market," added Kersting. "Our SEMA Show exhibitors are industry visionaries who determine the winners of the SEMA Award based on the vehicles they showcase in their booths. Each booth vehicle represents a 'vote' and the most prominent models in each category are the winners."
The 2012 SEMA Show features more than 2,000 exhibiting companies that manufacture thousands of products designed to improve performance, safety and convenience, as well as those that enhance appearance and comfort. While products are available for every make and model, exhibitors are investing more in the Ford Mustang, Scion FR-S, Ford F-Series and Jeep Wrangler than any other vehicles. Consumers, therefore, can expect to find great specialty products for accessorizing these vehicles.
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| 2012 SEMA Award winner for Hottest Truck—the Ford F-Series. | 2012 SEMA Award winner for Hottest Car—the Ford Mustang. |
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| 2012 SEMA Award winner for Hottest Sport Compact—the Scion FR-S. |
2012 SEMA Award winner for Hottest 4x4-SUV—the Jeep Wrangler. |
To learn more about the SEMA Award winners and the products that are available for them, visit www.sema.org/semaaward.