18 New Toyota HiLux Products Debut at the SEMA Show

	Showgoers view the Toyota HiLux, which SEMA imported from the Middle East.

More than 100 companies have signed up to measure the 2012 Toyota HiLux—a compact pickup popular globally but not sold in the United States. SEMA imported the vehicle in partnership with the U.S. Department of Commerce to provide an opportunity for members to measure it and create export-ready products.

In the short time since the vehicle arrived in the United States in mid-July, 18 SEMA members already have created product, which were displayed at the SEMA Show.

SEMA members exhibiting products for the HiLux at the Show included:

• American Racing
• AMP RESEARCH
• ATS Design
• C.R. Laurence Co. Inc.
• Cequent Performance Products
• Dynatrac Products Co. Inc.
• Firestone Industrial Products
• Hellwig Products
• Husky Liners
• JRi Shocks
• K&N Engineering
• McGard LLC
• OMIX-ADA
• Penda Corp.
• Rugged Liner Inc.
• Stampede Products
• Timbren Industries Inc.
• Truck Covers USA