 This 2013 Ram 1500—dubbed the Urban Ram—features a 392 HEMI engine with the added punch of Mopar headers, a Mopar cold-air intake and Mopar performance dual exhaust with chrome tips. |
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The Chrysler Group LLC provided a preview of some of the cars to be displayed in the Chrysler booth at the 2012 SEMA Show. Unique vehicles from the Chrysler, Jeep, Dodge, Ram, SRT and FIAT brands will be on display and outfitted with more than 500 Mopar performance parts and accessories.
“The SEMA Show is the perfect place for us to showcase our vast portfolio of proven, quality-tested Mopar performance parts and accessories,” said Pietro Gorlier, president and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “We hope that showgoers look at each of these vehicles and get inspired to customize and accessorize their rides.”
Following are select “Moparized” vehicles that will be on display at the SEMA Show:
Jeep Wrangler Sand Trooper
The Dune-in-Matte color, four-door Jeep Wrangler serves as a showpiece for the company’s new portfolio of high-end, hardcore Jeep performance parts. The Sand Trooper is powered by the new 5.7-liter HEMI V8 conversion kit. The conversion kit pumps out 375 horsepower and 410 lb-ft. of torque. Paired with the power of the HEMI are front and rear portal axles, providing an extra 5 inches of lift to boost ground clearance capabilities.
Dodge Charger Juiced
Imagine a modern-day take on a custom street rod, mated with an emissions-friendly powerplant and a bountiful array of Mopar parts and accessories which demonstrate what the average owner can create. That’s the Dodge Charger Juiced. Front and center is the Viper V10 Mopar crate engine, which provides the Dodge Charger Juiced with the soul of a hot rod by taking a fast car and inserting an even more powerful engine. The Viper V-10 injects a venom-worthy boost of 650 horsepower into the Charger Juiced, but tones down the emissions to remain eco-friendly. The Mopar cold air intake and Mopar cat-back exhaust provide even more horsepower and a menacing engine note, while the Mopar lowering kit tightens the ride and improves cornering.
Jeep Grand Cherokee Half & Half
It’s easy to talk about how you can transform your ride with Mopar Performance parts and accessories. With the Jeep Grand Cherokee Half & Half, Mopar goes one step further, bringing to life an imaginative demonstration of the before and after of a Mopar-style makeover. A zipper graphic applied down the center of the vehicle, complete with an actual giant-size Mopar zipper attached to the front bumper, hints at the dual-identity of the Jeep Grand Cherokee Half & Half. One half is a perfectly fine Deep Cherry Pearl Coat 2013 stock Jeep Grand Cherokee Laredo; the other, a highly “Moparized” Grand Cherokee that illustrates what the vehicle can be when you have hundreds of thousands of Mopar parts and accessories to choose from to personalize your ride.
SRT Viper
The new 2013 SRT Viper isn’t just the ultimate supercar. It’s also the ultimate supercar for accessories and performance parts, thanks to Viper owners who love to customize their Snake. The “Moparized” 2013 SRT Viper is a showcase for what may be done with a little imagination and a lot of Mopar products. The race-inspired, customized yellow SRT Viper utilizes many lightweight carbon fiber parts, including underhood, with an exposed carbon fiber performance cross X-Brace trimmed in a satin finish, with a decal-cut Viper “Stryker” logo in the center of the unique X-Brace. Due to its carbon fiber construction, the X-Brace is close to 50 percent lighter than the factory version, with the same strength and functional stiffness. The engine cover is also constructed of carbon fiber and aluminum, and emblazoned with the SRT logo, as is the prototype aluminum oil filler cap. Performance is also improved by a carbon fiber aero package, and for handling, Mopar coil springs aid in suspension performance.
Chrysler 300 “Luxury”
Mopar parts and accessories add substance and style to the most elegant vehicles. Utilizing choice Mopar products and the design skill of Chrysler Group’s Product Design Office, the Chrysler 300 “Luxury” takes the premium feel of Chrysler Group’s ultimate luxury ride, the Chrysler 300, to another level. Unique True Blue Pearl Coat exterior paint sets off the sleek proportions of the Chrysler 300 “Luxury,” and a True Blue grille surround trims the platinum mesh grille. The vehicle rolls on striking Mopar 20-inch satin carbon wheels, with an added enhancement of Mopar logo center caps. From behind the wheels, black painted calipers capture the attention. In the performance arena, the Mopar 3:91 rear axle and performance handling coilover kit help ensure a smooth, sturdy ride.
 Mopar customized this Fiat to provide the vibe of a West Coast car customizer, complete with surf motif. |
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Fiat 500 Beach Cruiser
A playful take on the West Coast car customizer vibe, with a unique and entertaining surf motif, is the aim of the Fiat 500 Beach Cruiser. The unique charcoal, matte-finish grey Fiat 500 features a widened body (by a foot for both the front and rear) with old school-style fender flares that cover aluminum Mopar prototype wheels. Red paint brightens the rims, as well as satin and brushed center caps that give a clean look while hiding the lug nuts. The exterior metal work receives a satin, brushed finish on the door handles, mirrors and Mopar fascia accents, including the front chin spoiler, and Mopar roof rack surfboard carrier. Touching all points on the vehicle, headlamps are tinted, and cues from vintage hot rod culture are found on the prototype Mopar hood and Mopar rear deck lid, which boast louvers that are both functional and also aesthetically appealing. Teak woodwork on the slats of the roof rack, which carries a custom surfboard painted to match the body, add a unique touch.
Urban Ram
The Urban Ram comes ready to play, with impressive toys both under the hood and throughout the exterior. The 2013 Ram 1500 packs plenty of muscle with a 392 HEMI engine, but that wasn’t aggressive enough. Add Mopar headers, a Mopar cold-air intake and Mopar performance dual exhaust with chrome tips into the mix, and the intimidation factor of the Urban Ram hits the redline. A Mopar performance handling kit and SRT rotors and brake calipers help rein in all that horsepower. The exterior look is a clean, Modern Blue paint scheme accented with a “Mopar” blue stripe, reminiscent of the limited-edition Mopar ’11 Charger, and a Mopar logo emblazoned on the rear side panel on the driver’s side. The already-forceful feel of the Urban Ram is put into overdrive with a sport performance hood and body kit.
Dodge Dart Carbon Fire
When the all-new 2013 Dodge Dart rolled out of the factory, it debuted with more than 150 available Mopar parts and accessories, the most in the compact-car segment. For Dodge Dart owners seeking inspiration, the Carbon Fire does the job. On the performance end of the spectrum, the Mopar prototype carbon fiber hood offers significant weight savings. A three-piece prototype rear decklid spoiler provides downforce to keep the Carbon Fire planted through the corners, while also giving a more dramatic look to the vehicle. Silver brake calipers stand out while helping to control the Dodge Dart’s power.