The Ideas Alive: Featuring the New Products Showcase is one of the SEMA Show's most popular attractions, with thousands of buyers and media visiting the area throughout the week.
- The first submission is free of charge to all exhibitors; additional entries are $150 each.
- After the Show, exhibitors will receive a list of leads of those who scanned their product in the Showcase.
- Buyers and media often visit the showcase before hitting the Show floor and identify the exhibitors they plan to visit during the Show.
- Every product submitted is photographed and featured in upcoming issues of SEMA publications.
- The photos are also made available and used by media throughout the year.
Exhibitors can enter the New Products Showcase using the online form.