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Richmond NASCAR Winner Clint Bowyer Launches Toyota Prius Dream Build

Clint Bowyer and his team are building a "Tekked-Out Prius" in hopes of winning the Toyota Racing Dream Build Challenge.

Clint Bowyer, who last Saturday night secured his fourth berth in the Chase for the NASCAR Sprint Cup with a dramatic win in the Federated Auto Parts 400 at Richmond International Raceway, finds himself in another chase—to win the Toyota Racing Dream Build Challenge.

Bowyer—one of four spectacular drivers vying for victory in the vehicle-modification build competition—is pinning his hopes on what he calls his “Tekked-Out Prius.” He and his team are turning the hybrid into a model of ahead-of-the-curve ultra-high-tech interactivity.

Fans will determine by online voting which of the four modified Toyota vehicles will win the challenge—along with $50,000 to the winning driver’s charity of choice.

“When you think of a hot rod, you don’t think of a Prius,” said Bowyer. “But pressure’s always good. If you buckle under pressure, you’re not going to be in our world very long.”  

Bowyer—whose Prius is being modified under his direction by RKM Performance Center in Mooresville, North Carolina—believes that taking the high technology for which the Prius is already famous to extremes will pave the way to victory.

“A young, sophisticated global thinker meets a connected, socially conscious traveler—that’s the theme of the Tekked-Out Prius,” Bowyer said.

Among the modifications the team plans: a camera system to replace the factory side-view mirrors, with multiple 5-in. interior monitors providing visibility; a Carputer Windows-based on-board computer to operate voice and video control functions; and a custom front and rear console incorporating fiber optics.

Bowyer and his Prius will face efforts from fellow NASCAR driver Kyle Busch, who is creating a “Rowdy”-edition Camry; NHRA Funny Car driver Alexis DeJoria and her reworked Tundra Prerunner; and NHRA Top Fuel points leader Antron Brown, who is modifying a Sequoia for maximum speed.

Each is competing for the Toyota Racing Dream Build Challenge title and a $50,000 check from Toyota to the driver’s chosen charity. A win by Bowyer will benefit the Emporia Community Foundation, which provides services and support to improve the quality of life in Bowyer’s home town, Emporia, Kansas, and its surrounding counties.

A 28-episode online reality series has been developed around the Toyota Racing Dream Build Challenge. Fans can see what Bowyer’s team plans for the Tekked-Out Prius in Episode 3. New episodes are uploaded regularly at

Voting will open October 20, and will continue through October 29. Fans will be able to vote once per day on Facebook, where they can also enter to win prizes, including a Toyota Racing “Dream Trip,” which will be given away to one lucky fan.

The final vehicle builds will be unveiled during a press conference at the Toyota display at the SEMA Show in Las Vegas, October 30. Fans will be able to tune in live to watch the entire press conference and see the winner announced in real time.