Jim Graven Joins SEMA Data Co-op

Jim Graven
Jim Graven has been named the director of membership for the SEMA Data Co-op (SDC). Graven, who has more than 15 years of experience in the specialty parts aftermarket, will play a key role in growing the industry-owned-and-operated data-management solution—particularly as it transitions into a full system launch in January.

“Since beginning the SEMA Data Co-op beta phase in April, the program has grown and expanded beyond our expectations. Suppliers and receivers throughout the industry have discovered how to properly manage their product data in a way to help them be more efficient and profitable in their businesses,” said Jon Wyly, SDC CEO. “Graven will be instrumental as we move forward. His extensive knowledge and experience will help us take the SEMA Data Co-op to the next level.”

Graven’s background includes sales, marketing and project-management experience at Reliable Automotive and Arrow Speed Warehouse. There, he managed various customer-facing teams, events, media production and end-to-end project organization. As the SDC director of membership, Graven is responsible for working with potential and current participants.

“Graven’s energetic and attentive style, coupled with a broad background in the industry, made him the ideal candidate for this position,” said Wyly. “We’re happy to have him on the team and believe our members will find him to be a great asset as well.”

The SEMA Data Co-op is an industry-owned effort, with a mission of providing comprehensive education and enabling data-management capabilities to the SEMA marketplace. To learn more about the program, visit or contact Jon Wyly at or 888-958-6698.