Business Tools

The Road to Customer Service Excellence: From the Mom & Pop Store to The Nordstrom Way


  Robert Spector

Robert Spector, of Robert Spector Consulting, has been involved in customer service since the age of 13, when he first went to work in his mother and father’s butcher shop. Working alongside his parents, he learned firsthand what it takes to take care of customers—and to keep them loyal. Those lessons inspired his latest book, The Mom & Pop Store, which features interviews with successful independent retailers from all over the world.

Join Spector and the SEMA Education Institute (SEI), as they bring together the practical wisdom of mom and pop with the sophisticated strategy of Nordstrom—the subject of Spector's bestselling book, The Nordstrom Way. Spector believes that elements of great customer service are universal, regardless of the size of your organization.

Don’t miss this information-packed webinar Thursday, January 26, at 10:00 a.m. (PST).

Participate live or download the webinar when it's convenient. And remember: SEI webinars are free to SEMA members and only $29 for non-members.