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Ford Now Accepting Project-Vehicle Proposals for 2012

Ford Mustang
Ford project-vehicle requests require two components: an e-mail project summary (due February 21, 2012) and a detailed written proposal (due March 1, 2012).

Ford Motor Co. has announced its Ford and Lincoln project-vehicle program for 2012. The automaker requests that project-vehicle proposals be submitted in two parts, and that all proposals meet the Ford Aftermarket Project Vehicle Program Criteria outlined below.

For more information, contact Sherry Kollien or Mike Nicopolis at

2012 Ford and Lincoln Project Vehicle Program

Proposal Submission Deadline: March 1, 2012
Award Recipient Notification Date: May 2, 2012

Submit your project-vehicle request in two parts.

Part 1

E-mail one-page project summary: Must be received by February 21, 2012.

Include bullet points for:

  • Vehicle/theme
  • Vehicle modifications
  • New product development
  • Promotional plan
  • Vehicle display location at the 2012 SEMA Show

Part 2

Mail detailed project proposal: Must be received by March 1, 2012.

  • Include details supporting the one-page Project Summary on company letterhead, a color rendering, and past project-vehicle examples.
  • Information on Ford vehicles is available at:
  • Information on Lincoln vehicles is available at:


Aftermarket companies requesting vehicles should be:

  • Manufacturers or designers/restylers dedicated to supporting new product development
  • Financially capable and willing to spend promotional dollars
  • Actively promoting the vehicle with their product(s) through an established marketing plan
  • Current SEMA member

Aftermarket companies receiving project vehicles must:

  • Feature the vehicle in a booth at the 2012 Las Vegas SEMA Show
  • Register and keep the vehicle in their company name during the entire contract period
  • Purchase and maintain $3M in General Liability Insurance and $1M in Vehicle Insurance
  • Commit to feature the vehicle with the Ford/Lincoln logos intact and visible
  • Order a California-certified vehicle if they intend to register or use the vehicle primarily in California or any other state that has adopted California emissions standards. Failure to do so may be subject to a state fine.
  • Make vehicles available to Ford or its dealers for display, at the owner's discretion
  • Submit written quarterly status reports for a period of 18 months, as specified in the contract, stating:
  1. Product development
  2. Modifications to the vehicle
  3. Events (including dates, location and type of event)
  4. Media exposure (originals or color copies)
  5. Company advertising featuring vehicle
  6. Additional exposure
  7. A copy of current vehicle registration
  8. E-mail, disc or fax reports will not be accepted

Please submit Ford and Lincoln proposals to:

Ford Motor Company
21175 Oakwood Blvd., PDCDC MD579
Dearborn, MI 48124
Attn: Sherry Kollien & Mike Nicopolis