New Products and Technology

Best New Products Named for 2012


The winners of the New Products Showcase Awards were announced during the New Products Breakfast held at the 2011 SEMA Show. The event recognizes the most cutting-edge automotive products either on the market or about to hit the market. Nearly 2,000 new products were submitted this year for consideration.

Criteria that ranked high on the judges’ selection for the New Products Showcase Awards included superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability.

  2011 New Product Award Winners:
  Best New Collision, Repair and 
Refinish Product
  Eagle Abrasives
  Winner: Eagle Abrasives Inc., Super Assilex
Runner Up: Plio Grip by Valvoline, 
Like90 Turbo Pad for Bumpers
Runner Up: Gema, OptiFlex 2
  Best Engineered New Product
  Baer Brakes
  Winner: Baer Brake Systems, 
Full Floating Rear End Conversion
Runner Up: Aeromotive Inc., 
Camaro Stealth Fuel System
Runner Up: Fuelab, 
Electronic Fuel Pressure Regulator
  Best New Exterior Accessory Product
  Cargo Ease
  Winner: Cargo Ease Inc., 
Cargo Ramp/Brake System
Runner Up: Bestop Inc., 
TrekStep Side Mounted Step
Runner Up: Rhino-Rack USA, 
Roof Mounted Cargo Basket
  Best New Interior Accessory Product
   Auto Meter
  Winner: Auto Meter Products, 
Universal 3 Gauge Mounting Solution
Runner Up: LOKAR Performance Products, 
Billet Aluminum Tremec Shifter Levers for the TKO 500 and TKO 600
Runner Up: Bully Dog Technologies, 
RAM Mounting Systems for Bully Dog GTs 
and WatchDogs
  Best New Merchandising Display
  Winner: MacNeil Automotive Products Ltd., TechFloor Retail Display
Runner Up: Flex-a-lite Consolidated, 
Flex-a-chill–Radiator Coolant Additive (POP)
Runner Up: Access Roll-Up Covers, 
Access Truck Bed LED Light Display
  Best New Mobile-Electronics Product
   Escort Detector
  Winner: Escort/Beltronics Radar Detectors, ESCORT Live!
Runner Up: Del City, 
Sealed Window Crimp Connector
Runner Up: Metra Electronics Corp., ASWC
  Best New Off-Road/4-Wheel Drive Product
   MSD Ignition
  Winner: MSD Ignition, Atomic EFI
Runner Up: Daystar Products International, 
Can Cam Fuel and Water System
Runner Up: ProRYDE Suspension Systems, SuperBLOK 3-in-1 Leaf Spring Blocks
  Best New Packaging Design
  Winner: MacNeil Automotive Products Ltd., TechCare
Runner Up: Auto Meter Products, 
Auto Meter Custom Shop Gauge Set
Runner Up: Preval, vFan Portable Airbrush System
  Best New Performance-Racing Product
   COMP Performance Group
  Winner: COMP Performance Group, COMP Cams Sprint Car Front Drive Kit For LS Applications
Runner Up: Auto Meter Products, 
Ultimate DL Playback Tach System
Runner Up: Ace Fuel Systems, 
Adjustable Fuel Injector
  Best New Performance-Street Product
   SCT Performance
  Winner: SCT Performance, SCT iTSX for iPhone
Runner Up: COMP Performance Group, 
Inglese EFI Throttle Body Insert Hidden Metal Screen Filters
Runner Up: COMP Performance Group, 
FAST EZ-EFI Jeep 4.2L/6 Cylinder Kit
  Best New Powersports Product
  Auto Meter
  Winner: Auto Meter Products, 
Universal GPS Speedometer Interface
Runner Up: Skyjacker Suspensions, ’10–’12 Polaris Ranger Crew Rear Winch Mount Kit
Runner Up: Warn Industries Inc., 
1700 XT Portable Winch
  Best New Street-Rod/Custom-Car Product
   Classic Instruments
  Winner: Classic Instruments Inc., SkyDrive
Runner Up: Billet Specialties Inc., 
Billet LS Valve Covers
Runner Up: Eddie Motorsports, Billet aluminum Underhood kit for 1955–1957 Chevrolets
  Best New Tire and Related Product
   Continental Tire
  Winner: Continental Tire the Americas LLC, Continental Cross Contact LX20
Runner Up: Cooper Tire & Rubber Co., 
Discoverer A/T3
Runner Up: Continental Tire the Americas LLC, General Tire G-MAX AS-03
  Best New Tools and Equipment Product
   PH2 Solutions
  Winner: PH2 Solutions Inc., PH2 Validator
Runner Up: Las Vegas Tool LLC, 
EASYPULLER by Las Vegas Tool LLC
Runner Up: Schley Products/SP TOOLS, 
Air Hammer Ball Joint R&R Tool
  Best New Van/Pickup/Sport-Utility Product
   EZ Connector
  Winner: EZ Connector Inc., EZS7-02
Runner Up: Daystar Products International, Shock and Steering Stabilizer Armor
Runner Up: Specialty Products Co., 
Leaf Spring Silencer
  Best New Wheel and Related Product
   Topline Products
  Winner: Topline Products, 
Verde Custom Wheels | V39–Parallax
Runner Up: iForged Performance Alloys/
Forgestar Wheels, CF10 Rotary Forged 
Carbon Fiber Edition
Runner Up: MGP Caliper Covers, 
MGP Caliper Covers