The winners of the New Products Showcase Awards were announced during the New Products Breakfast held at the 2011 SEMA Show. The event recognizes the most cutting-edge automotive products either on the market or about to hit the market. Nearly 2,000 new products were submitted this year for consideration.
Criteria that ranked high on the judges’ selection for the New Products Showcase Awards included superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability.
| 2011 New Product Award Winners: | |
| Best New Collision, Repair and Refinish Product | |
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| Winner: Eagle Abrasives Inc., Super Assilex Runner Up: Plio Grip by Valvoline, Like90 Turbo Pad for Bumpers Runner Up: Gema, OptiFlex 2 |
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| Best Engineered New Product | |
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| Winner: Baer Brake Systems,
Full Floating Rear End Conversion Runner Up: Aeromotive Inc., Camaro Stealth Fuel System Runner Up: Fuelab, Electronic Fuel Pressure Regulator |
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Best New Exterior Accessory Product
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| Winner: Cargo Ease Inc.,
Cargo Ramp/Brake System Runner Up: Bestop Inc., TrekStep Side Mounted Step Runner Up: Rhino-Rack USA, Roof Mounted Cargo Basket |
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Best New Interior Accessory Product
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| Winner: Auto Meter Products,
Universal 3 Gauge Mounting Solution Runner Up: LOKAR Performance Products, Billet Aluminum Tremec Shifter Levers for the TKO 500 and TKO 600 Runner Up: Bully Dog Technologies, RAM Mounting Systems for Bully Dog GTs and WatchDogs |
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| Best New Merchandising Display | |
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| Winner: MacNeil Automotive Products Ltd., TechFloor Retail Display Runner Up: Flex-a-lite Consolidated, Flex-a-chill–Radiator Coolant Additive (POP) Runner Up: Access Roll-Up Covers, Access Truck Bed LED Light Display |
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| Best New Mobile-Electronics Product | |
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| Winner: Escort/Beltronics Radar Detectors, ESCORT Live! Runner Up: Del City, Sealed Window Crimp Connector Runner Up: Metra Electronics Corp., ASWC |
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| Best New Off-Road/4-Wheel Drive Product | |
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| Winner: MSD Ignition, Atomic EFI Runner Up: Daystar Products International, Can Cam Fuel and Water System Runner Up: ProRYDE Suspension Systems, SuperBLOK 3-in-1 Leaf Spring Blocks |
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| Best New Packaging Design | |
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| Winner: MacNeil Automotive Products Ltd., TechCare Runner Up: Auto Meter Products, Auto Meter Custom Shop Gauge Set Runner Up: Preval, vFan Portable Airbrush System |
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| Best New Performance-Racing Product | |
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| Winner: COMP Performance Group, COMP Cams Sprint Car Front Drive Kit For LS Applications Runner Up: Auto Meter Products, Ultimate DL Playback Tach System Runner Up: Ace Fuel Systems, Adjustable Fuel Injector |
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| Best New Performance-Street Product | |
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| Winner: SCT Performance, SCT iTSX for iPhone Runner Up: COMP Performance Group, Inglese EFI Throttle Body Insert Hidden Metal Screen Filters Runner Up: COMP Performance Group, FAST EZ-EFI Jeep 4.2L/6 Cylinder Kit |
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| Best New Powersports Product | |
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| Winner: Auto Meter Products,
Universal GPS Speedometer Interface Runner Up: Skyjacker Suspensions, ’10–’12 Polaris Ranger Crew Rear Winch Mount Kit Runner Up: Warn Industries Inc., 1700 XT Portable Winch |
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| Best New Street-Rod/Custom-Car Product | |
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| Winner: Classic Instruments Inc., SkyDrive Runner Up: Billet Specialties Inc., Billet LS Valve Covers Runner Up: Eddie Motorsports, Billet aluminum Underhood kit for 1955–1957 Chevrolets |
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Best New Tire and Related Product
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| Winner: Continental Tire the Americas LLC, Continental Cross Contact LX20 Runner Up: Cooper Tire & Rubber Co., Discoverer A/T3 Runner Up: Continental Tire the Americas LLC, General Tire G-MAX AS-03 |
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| Best New Tools and Equipment Product | |
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| Winner: PH2 Solutions Inc., PH2 Validator Runner Up: Las Vegas Tool LLC, EASYPULLER by Las Vegas Tool LLC Runner Up: Schley Products/SP TOOLS, Air Hammer Ball Joint R&R Tool |
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| Best New Van/Pickup/Sport-Utility Product | |
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| Winner: EZ Connector Inc., EZS7-02 Runner Up: Daystar Products International, Shock and Steering Stabilizer Armor Runner Up: Specialty Products Co., Leaf Spring Silencer |
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| Best New Wheel and Related Product | |
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| Winner: Topline Products,
Verde Custom Wheels | V39–Parallax Runner Up: iForged Performance Alloys/ Forgestar Wheels, CF10 Rotary Forged Carbon Fiber Edition Runner Up: MGP Caliper Covers, MGP Caliper Covers |