Global Update

Cash in on the Lucrative Middle Eastern Market

The United Arab Emirates (UAE) and surrounding countries provide some of the best opportunities for U.S. specialty-parts manufacturers as off-roading, car collecting and motorsports are all growing in popularity. UAE-based media and buyers will discuss how to cash in on this lucrative market at the SEMA Show in the Liberty Motorsports Room of the Las Vegas Convention Center (Room N255), Monday, October 31, 2011, from 3:00 p.m.–4:00 p.m.

Attendees will also learn about the details of the first SEMA one-on-one matchmaking program being held in the UAE in April 2012. Panelists will include: Zlatko Mulabegovic, director/editor of Top Performance magazine and Mitchell Perera, sales and marketing manager for Liberty Motorsports. No registration is required.