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Featured Product Category Expands Value and Broadens Reach of New Products Showcase


  new products

This year's New Products Showcase, themed "Ideas Alive," includes a bigger and more comprehensive display and a larger area in the upper level of the South Hall.

SEMA Show exhibitors can gain additional exposure for their products at the SEMA Show by taking advantage of the Featured Product category in the Show's New Products Showcase. Companies can enter any product—new or otherwise—as a Featured Product to display in the showcase. For added value, whether an entry is a New Product or a Featured Product, the first entry is free.

While Featured Products are not eligible for judging for the 2012 New Product Awards, the additional exposure will help exhibitors catch the eye of thousands buyers as well as the automotive media attending the Show.

This year's New Products Showcase is themed "Ideas Alive" and has been upgraded with several features in addition to the Featured Products component, including a bigger and more comprehensive display and a larger area in the upper level of the South Hall. 

“The combination of New Products and Featured Products under the Ideas Alive umbrella really makes this area of the show the most efficient way to see the latest trends and best products in the industry today," said SEMA's Trade Shows Director Tom Gattuso. "We have set up an environment to capture the best of the best and the newest of the new.  When you couple that with the fact that this is the area of the show the buyers and the media want to see the most, it makes it a win-win for everyone.”

The Featured Products will use the same bar code scanner technology that has been a trademark benefit to this section so anyone requesting information may do so automatically. In addition, to accommodate its growing size, the 2011 SEMA Show New Products Showcase is now located in the East end of Upper South Hall, next to the Truck, SUV & Off Road and the Powersports & Utility sections.

Exhibitors: To enter your product into the 2011 SEMA Show New Products Showcase use the New Products Showcase link in the Exhibitor Manual.

Attendees: Register for the Show at