|Chevrolet's new program will highlight its new small-car entry—the Sonic—seeking accessory-based projects from the specialty-equipment market.|
Chevrolet will add a special program to its 2011 SEMA Show strategy. This program will highlight its new small-car entry—the Sonic—seeking accessory-based projects from the specialty-equipment market. To be considered, proposals must include the four General Motors criteria listed below for content and definition:
- An introductory letter defining the theme of the project vehicle (i.e. appealing to which market segment) and its general content, vehicle need date and project completion date.
- A list of specific system upgrades, including partnered sources, if appropriate. Please use the Excel formatted “Sheet B,” which will be provided by contacting Bob Kern (see below for contact information).
- A proposed list of intended events, trade shows, publications, etc., where the vehicle will be promoted. Availability for the 2011 SEMA Show in Las Vegas is required. Please state where the vehicle will be displayed at the SEMA Show and who will sponsor the vehicle if it is placed in a feature spot. Note that partners are required to promote the vehicle through November 1, 2012. Proposals with guaranteed interior booth space will be given preferred consideration.
- 8½ x 11 color renderings illustrating front/side and rear appearance (composite ¾ views acceptable) with the intended color and graphic scheme accurately defined. If the interior will be significantly modified, an interior sketch is recommended as well. Preservation of front-end brand identity (divisional emblem and possibly grille features) is mandatory. High-resolution photos will be supplied for doing the sketch work when you contact Bob Kern.
SEMA members interested in developing a General Motors project vehicle for the 2011 SEMA Show are encouraged to prepare a Project Description Plan and submit three copies of the proposal, including a rendering on 8½ x 11 paper (stapled, not bound, please) to:
SEMA Relations Manager
2382 Browning Dr., Ste. 100
Orion, MI 48360
Cell: 313/300-9471 (best access)
Please note that quantities will be limited. Vehicle availability is currently planned in early July. Proposals should be received no later than June 1, 2011. Approved projects will be required to be completed no later than October 15, 2011. Build photos may be requested.