Anticipation over the first-ever SEMA Award is mounting, as the industry prepares to see which vehicle models SEMA Show exhibitors will select as today’s hottest car, truck and 4x4-SUV.
Watch this video to learn more about the exciting new award and hear what some industry leaders are saying about it.
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SEMA Mourns Loss of Hall of Famer Joan Weiand and Former Board Member Bill Wagner
October 1, 2026 | Vol. 29, No. 40
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