People Places & Racing News

Movers & Shakers: Parts Pro and Total Truck Centers Expand; Hurst Inducted Into Route 66 Hall of Fame

The AAM Group has surpassed 1,000 retail outlets affiliated in its Parts Pro and Total Truck Centers marketing programs. AAM began an aggressive expansion of its store base earlier this year and has added nearly 500 additional stores to its programs. This expansion came as AAM created new, more flexible, program options better suited for retailers focused on installation, vehicle customization and Internet retailing.

“I am very pleased with the response to our new program offering,” said Jerry Simpson, AAM’s program sales director. “We are thrilled to be able to support this large number of retail outlets for our member warehouses and vendors and are confident our growth will continue.”

AAM offers two marketing programs designed to meet the need of specific market segments. Parts Pro Performance Centers’ marketing program addresses the needs of retailers selling performance parts. Total Truck Centers’ program offerings target retailers and installers of truck and SUV accessories.

Hurst Performance will be inducted into the Stater Bros. Route 66 Rendezvous Cruisin’ Hall of Fame for the Manufacturer/Vehicle category, on Saturday, September 18, 2010, at the California Theatre of Performing Arts. Founded in 1958, Hurst Performance is best known for creating hot rods, such as the Hurst Oldsmobile 442, and current collectibles, such as the limited-edition Hurst Camaro, Mustang and Challenger.

“It is an honor to be inducted into an organization that represents the enthusiast community so well,” said Nate Shelton, chairman of Hurst Performance Vehicles. “This induction bridges Hurst’s rich history with its fruitful future, and we are extremely proud to be part of something that embraces that.”

The inductees will be honored during the Stater Bros. Route 66 Rendezvous at the Cruisin’ Hall of Fame Induction Ceremony on Saturday, September 18, 2010, at the California Theatre of Performing Arts in San Bernardino. The cost is $30 per person, and tickets must be purchased in advance at the Route 66 Rendezvous office: 415 West 2nd St., San Bernardino, CA 92401.