Business Tools

Modern Marketing: New Web Analytics to Uncover the Real Value of Facebook

With Facebook often besting Google these days as the most visited site on the web, it’s no surprise that makers of web analytics software are scrambling to develop new apps aimed at scrutinizing visitor activity there. Specifically, three of the top web analytics software makers are already rolling out modules that companies can use to better discern how visitors are interacting on their Facebook pages. And more software makers are expected to follow suit in the months to come. [Read more]