Business Tools

How HRIA Is Spreading Hot Rod Fever to Future Enthusiasts and Skilled Wrenches

A critical mission of the Hot Rod Industry Alliance (HRIA) is to support and develop the hot rodders of today and tomorrow. The HRIA Youth Awareness Program was developed to promote activities that expose teenagers and young adults to both the hobby and industry of hot rodding. The goal of the program is to develop a future generation of hot-rodding consumers, workers and enthusiasts. Any SEMA-member company can participate in the program by contacting HRIA. Participation comes in many forms and is only limited by your imagination. [Read more]