GM Project-Vehicle Proposals Due Next Week

  Silverado HD
  GM has expanded its project-vehicle program by making additional Silverado HD trucks and GMC Sierra HD trucks available.

SEMA members interested in developing a General Motors project vehicle have until April 30 to submit a proposal to Bob Kern (

Earlier this month, GM made provisions for additional Camaros, Silverado HD trucks and GMC Sierra HD trucks to this year's project-vehicle program.

For the 2010 SEMA Show, General Motors will focus on passenger car performance accessories and pickups with full accessory programs from the accessories market.

Key passenger cars for consideration include the Chevrolet Cruze and Camaro. Other GM product lines will be available in limited quantities within the scope of this program, and proposals will be reviewed on an individual basis for approval.

To submit a proposal, prepare three copies, including a rendering on 8 1/2 x 11 paper (stapled, not bound). Mailed proposals are preferred to e-mailed submissions. Proposals must include the four General Motors criteria listed below for content and definition:

1: Introductory letter defining the theme of the project vehicle (i.e. target market segment), its general content, date you will need the vehicle and project completion date.

2: A list of specific system upgrades, including partnered sources, if appropriate (using a formatted Excel spreadsheet available from SEMA Relations Manager Bob Kern; contact info below).

3: A proposed list of intended events, trade shows, publications, etc., where the vehicle will be promoted. Availability for the 2010 SEMA Show in Las Vegas is required. Indicate where the vehicle will be displayed at the SEMA Show and who will sponsor it if placed in a feature spot. Note that partners are required to promote the vehicle through November 1, 2011. Proposals with guaranteed interior booth space will be given preferred consideration.

4: 8 1/2 x 11 copy of a color rendering illustrating front and side appearance (composite 3/4 views acceptable) with the intended color and graphic scheme defined. If the interior will be significantly modified, an interior sketch is also recommended. Preservation of front end brand identity (division emblem and possibly grille features) is mandatory.

SEMA members interested in developing a General Motors project vehicle for the 2010 SEMA Show are encouraged to prepare a Project Description Plan and submit it to:

Bob Kern, SEMA Relations Manager
2382 Browning Dr.
Orion, MI, 48360

For additional details, contact Kern at

phone: 313/667-6126
cell: 313/300-9471
fax: 313/667-5001

Please note that quantities for each brand are limited. Vehicle availability (timing) may vary by brand, depending on start-of-production schedules. Proposals are due no later than April 30, 2010.

Approved projects will need to be completed no later than October 18, 2010.