Registration for 2010 SEMA Show and AAPEX Now Open

  SEMA Show Registration
  You don't have to stand in line to register for the SEMA Show. Register online and get a quicker jump on the Show floor this year.
Attendee and media registration for the 2010 SEMA Show and AAPEX is now open at and The two shows, held the first week of November in Las Vegas, are open to auto-related buyers, installers, retailers, dealers, manufacturer reps and other specified categories.

Registration allows attendees to enter both the SEMA Show (Tuesday-Friday, November 2–5, at the Las Vegas Convention Center) and AAPEX (Tuesday-Thursday, November 2-4, at the Sands Expo & Convention Center).

To register, visit or and click the registration link. Enter an e-mail address in the attendee or media section to get started.

"We're encouraged by the strong support that exhibitors are demonstrating for the 2010 SEMA Show," said Peter MacGillivray, SEMA VP of events and communications. "We're seeing lots of first-time exhibitors sign up and returning exhibitors are already committing to larger booth space. They're already planning to be at the upcoming Show and their primary reason will be to connect with buyers."

AAPEX organizers are equally excited about the 2010 event.

"Strong and early exhibitor support for AAPEX 2010 sets the stage for a high-quality trade show for domestic and international buyers," said Kathleen Schmatz, president and CEO of the Automotive Aftermarket Industry Association (AAIA), one of the organizations that jointly sponsors AAPEX. "Combined with the SEMA Show's encouraging numbers, we are all anticipating one of the best Industry Weeks in Las Vegas."

Steve Handschuh, president and COO of the Automotive Aftermarket Suppliers Association (AASA), co-owner of AAPEX, notes that "the new features introduced at AAPEX 2009, such as the 'You Are Here' interactive kiosks and the ' AAPEX Theater' enhanced an already successful event, as evidenced by the increases in exhibitor contracts and booth sales for AAPEX 2010. These attractions and services have increased the value and ROI of AAPEX to all participants."

For more information about the 2010 SEMA Show and AAPEX, or to register, visit or, or contact customer service at