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Industry Digs Deep, Raises More Than $171,000 for Kids Charities

WD-40 Camaro
The WD-40 Camaro and SEMA Cares F-150 helped the association contribute more than $171,000 raised by specialty-equipment industry members for Victory Junction and Childhelp children's charities last year.
SEMA Cares F150

In spite of severe economic challenge, the specialty-equipment industry reached deep into its pockets to donate more than $171,000 for Victory Junction Gang Camp and Childhelp charities during fundraising at the 2009 SEMA Installation Banquet & Gala Fundraiser, and the auction sales of the WD-40/SEMA Cares Camaro and a Ford F-150 donated by LEER, Ford and Street Scene Equipment.

"The way SEMA members and the SEMA Cares' volunteers stepped up with financial and time commitment continues to make me proud that I am part of this industry," said Joel Ayres, national marketing director, Truck Accessories Group, and SEMA Cares Committee Chairman. "They have put the needs of these kids in front of their own."

The F-150 truck was upfitted inside and out with mods from companies, including Leer, Street Scene Equipment, DuPont Hot Hues, Amp Research, Roadwire, Audiovox, Kicker, Scosche, Wise Industries, Pro Comp, Bushwacker and Magnaflow. It sold for $30,100 via eBay auction.

The custom 2010 Camaro SS/RS featured partners, including APE Wraps, Audio Innovations, Cie Studios, DynoMax, Eclipse, Forgeline Motorsports, GTR High Performance, Haddad Motorsports, Hedman Hedders, House of Tints, Katzkin Leather, L&G Enterprises, MGP Caliper Covers, Nitto Tires, Odyssey Batteries, Paxton Automotive, Pedders USA, PhotoTouch Inc., PPG Industries, Sony Computer Entertainment America, Street Scene Equipment, and Top Quality Powder Coating. It sold for $75,000 at January's Barrett-Jackson auction in Scottsdale.

In an independent arrangement with Victory Junction, Hurst and BFGoodrich also offered a limited-edition Mustang pace car from the Ford Racing Mustang Challenge Series that netted $120,000 at Barrett-Jackson, with all proceeds benefiting the new Victory Junction facility in Kansas City, Kansas.