Designing new specialty-equipment products is a laborious, time-consuming procedure, and time is not a friend, as manufacturers will attest. With SEMA market research revealing that most consumers purchase specialty-equipment parts within the first three months of buying new cars, manufacturers must often race to put products on the shelves by the time new vehicles hit dealerships.
SEMA offers two manufacturer-friendly programs—Technology Transfer and Measuring Sessions—that help SEMA manufacturing members meet that goal.