Business Tools

SEMA Webinar: Are You an Attacker or a Defender?

What do West Point cadets, General George Patton and your business have in common? If you said the book On War, you likely attended Tom Shay’s three-part workshop at the 2009 SEMA Show. Shay, of Profits+Plus, helped participants determine strategies and tactics they can use to make 2010 a winning year, largely based on principles in the influential text cited by both Patton and still taught by West Point instructors.

If you couldn’t make Shay’s seminar at the SEMA Show, here's your chance to hear it online—December 3, 10:00 a.m.–11:00 a.m. (PST) during an exclusive webinar. Registration is free for SEMA members, $29 for non-members.

Shay will discuss how On War continues to be relevant today, as businesses meet ongoing challenges from competitors. The key, Shay says, is determining which of several strategies—attacker, defender, flanker, guerilla warrior, for example—best suits your business needs and resources.

After deciding which of the four strategies is proper for your business, you should then begin to think about how you will carry out your strategy with tactics that will allow you to get your message to the customers that are most likely to be attracted to your business  strategy.

Don't wait! Register now to attend this informative webinar today!

Title: If Patton Ran Your Business
Presenter: Tom Shay, Profits+ Plus
Date/Time: Thursday, December 3, 2009, 10:00 a.m.—11:00 a.m.