Business Tools

Industry-Wide Consumer Outreach Captures Major Media Attention

Mainstream consumers are discovering the benefits of vehicle customization through an industry-wide consumer awareness program. Articles educating the public on how the industry’s products could give their older car or truck a new look or increase its performance were developed in June. The articles have attracted media attention from throughout the country, resulting in 985 published stories in mainstream newspapers and websites. Notable clips include the Chicago Sun-Times, southern California’s Orange Country Register, Flint Journal in Michigan and the Reading Eagle in Pennsylvania.

Read two of the most recent articles from the outreach campaign.