See the Latest New Products to Debut at the SEMA Show

 New Product Showcase
 Submit information on your new product releases to to be included in SEMA eNews.

The SEMA Show annually features the latest product innovations and introductions from all markets within the specialty-equipment industry. The Show's 2008 New Products Showcase featured more than 2,000 product entries.

Exhibitors interested in submitting a new product for the New Products Showcase can visit the SEMA Show New Products registration page here.

Create additional awareness and momentum for your 2009 SEMA Show product intros by submitting new product information for inclusion in SEMA eNews. Submit information on your new-product releases to

Below are the latest product announcements that have been added. For more new products being introduced at the 2009 SEMA Show, check out the October issue of SEMA News.

AMSOIL will feature the following new products at the 2009 SEMA Show.

AMSOIL Synthetic Low-Viscosity Fuel Efficient Automatic Transmission Fluid

Formulated with the highest-quality components to exceed even the most stringent industry standards, AMSOIL introduced ATL in June. Today’s transmissions are smaller and smoother-shifting, with longer fluid life and heavier load capabilities than traditional transmission fluids are able to meet. Extended gear life, reduced leaks, rust control and anti-shudder additives are just some of the benefits of this fully fortified new product.

AMSOIL Synthetic 5W-40 Premium API CJ-4 Diesel Oil

Diesel owners of 2007 and newer engines now have the option of increased fuel economy and extended drain intervals, as well as overall better performance with AMSOIL 5W-40 Premium Synthetic Diesel Oil. Introduced in April of 2009, AMSOIL Synthetic 5W-40 Diesel Oil has the wherewithal to endure the demands of modern diesel engines. It provides extraordinary lubrication for diesel engines found in fleet, commercial and personal vehicles while improving fuel economy.

AMSOIL Synthetic Premium API CJ-4 15W-40 Diesel Oil

Also introduced in the spring of 2009, AMSOIL 15W40 Premium Synthetic Diesel Oil brings another option for the 2007 and newer diesel engines. With its ability to withstand the stress of heat, soot and acids, this oil delivers unparalleled protection for today’s diesel market. Its low-sulfated ash formulation provides excellent performance in low-emission diesel engines, while controlling soot thickening and wear. Shear stability, reduced oil consumption and lower volatility help reduce emissions.

AMSOIL Diesel Recovery Emergency Fuel Treatment

Introduced in January, AMSOIL Diesel Recovery is a product every diesel owner should have on hand. This fuel additive is cheap insurance and provides peace of mind in the event of gelled diesel fuel and/or frozen fuel filters while getting diesel owners back on the road quickly. Diesel Recovery quickly dissolves the wax crystals that form when diesel fuel passes its cloud point. It liquefies gelled fuel and thaws frozen fuel filters, making it a must for the glove box of any diesel owner living or travelling in cold climates. Now available in larger container sizes.

AMSOIL Synthetic Polymeric Heavy Duty Off-Road Grease

Announced in October and designed to accommodate the tough demands of off-road applications, AMSOIL Synthetic Polymeric Off-Road Grease provides performance benefits specific to this market. Combining an over-based calcium-sulfonate complex thickener and polymeric technology, it provides maximum wear protection to meet Caterpillar's requirements for pin and bushing applications. The tough new grease resists pound-out and extends service intervals with superior protection resulting in reduced lubricant, labor and equipment replacement costs.

AMSOIL Injen Intake for 2007 ½ to 2009 Chevy Silverado 2500/3500 Duramax Diesel V8, 6.6L

Last year's AMSOIL/Injen submission to the SEMA New Product Showcase earned a Global Media Award, and this year AMSOIL is bringing back a new model for Best New Off-Road/4-Wheel Drive Product. 2007 ½-2009 Chevy Silverado owners with a 2500 or 3500 Duramax Diesel V8 6.6L now have the option of installing a more direct route for air intake systems. With the ability to improve gas mileage and increase performance, AMSOIL/Injen Intake systems have revolutionary Variable Induction Technology. The VI Technology process is a multi-power air induction system that fills the plenum with cool air, giving added power on demand. AMSOIL Ea filter technology offers long filter life while providing superior protection and maximum efficiency.

Follow AMSOIL at the SEMA Show via the AMSOIL Events blog at

BMF Wheels (SEMA Booth 36089) will release a brand new leveling kit program for SUVs and trucks.

BMF leveling kits are built in the USA using only premium 6061 T6 aircraft billet aluminum and 10.9 rated mounting hardware. BMF leveling kits are all bolt-on applications, maintaining factory ride and factory alignment specifications. No cutting or drilling is required when installing BMF kits. All leveling kits are anodized black and are engraved with our BMF logo. We precisely engineer features into all BMF leveling kits to ensure the right leveling kit for each application.

 BMF Wheels M-80

BMF Wheels will be releasing a brand new design and fitment for lifted the lifted-truck market at the SEMA show. We be offering a 24x10.5 M-80 by BMF Wheels. It features a 7 in lip, TMPS sensor compatibility 4.75” backspacing and our patent pending machining process in “Death Metal” black finish.

The 24x10.5 is marketed toward the lifted truck enthusiast that demands the best and most unique wheels on the road today.

BMF Wheels release a brand new Forged wheel program. Our forged one-piece construction is unmatched in the industry and is the ultimate wheel for the lifted truck enthusiast.

The company will debut the ALL-NEW BMF Wheels “Rehab” design at the SEMA Show. It is a forged one-piece 20x12 with 4.5” backspacing. It features TMPS sensor compatibility and “Death Metal” black finish.

The 20x12 Rehab is marketed toward the lifted-truck enthusiast that demands the best and most unique wheels on the road today.

 Fantasma Owl

Shiniest Industries Inc.

FANTASMA OWL: Customize Your Car with Vivid Blazing Animation!

During the course of vehicle movement, this product with its programmable full-color LED lighting imaging system attached to the rotating wheel will create fantastic animated full color lighting images of characters from “photogene effect”. This unique product with capability of showing the eye-catching “Blazing Afterimage Effect” on the wheels of a moving vehicle will not only allow the vehicle owner to show his/her individuality and specialty on the vehicle to show off people, but also will serve as a great platform for the commercial usage as sales promotion advertisement application.

Users can design their own images and change as they wish from customized software in their own computer and load through a USB Flash Drive provided. A patented universal-fit wheel mounting system makes the wheel fitting easy and secure through the wheel center hole without having to remove the wheel. 4 AA-size 2000mAh Ni-MH Rechargeable batteries are supplied as power source and a smart Fast Charger is provided allowing the 4 batteries to be fully charged from 12V car-power in one hour.

Rage Powersports Snowmobile Ramps

Our premium snowmobile ramps are the most versatile and complete loading ramp available and make load
a snowmobile into a pickup truck or on a trailer a breeze. Designed with integrated graphite ski guides accommodate
single, double or even triple carbide skis.

Products features:

  • Constructed of lightweight aluminum
  • Integrated ski guides works with all ski types
  • Huge 1250 lbs. capacity center ramp
  • Extra agressive 1/2” square cross bar cleats for maximum traction
  • Offset design provides better traction and eliminates the need for helper ramps
  • Three-piece design to fit every sled
  • Tapered foot for smooth transition

The center ramp features 1/2” square cross bar cleats for maximum traction in all weather conditions and a
huge 1250 lb capacity to load even the heaviest sleds safely. Both the center and side ramps feature a hybrid hook / plate end for strength and versatility and taper at the bottom for a smooth entry and exit. These all aluminum ramps will never rust and can be stacked neatly for storage in your truck bed or on your trailer.

Center ramps are also available separately for loading motorcycles, ATVs / UTVs or lawn and garden equipment.

 Banks iQ

Gale Banks Engineering

The spectacular new Banks iQ™ vehicle user interface:

A true stand-alone microcomputer, ready to provide total control and graphically report back on the engine in real time. It tests vehicle road performance, set alarms, it lets its user watch videos, log data, play games, listen to favorite tunes, read/clear engine codes, adjust gauge colors, even review Microsoft® Windows documents … And that’s only the beginning!

Teamed with a Banks diesel tuner (like the Banks Six-Gun®), the Banks iQ™ lets the driver choose between any of six power levels “on-the-fly” at the touch of its easy-to-read, full 5”, color screen. And, paired with the patented Banks SpeedBrake™ the Banks iQ™ expertly manages downhill speed adding a welcome margin of safety to the drive.

The brand new Banks iQ™ comes complete with a built-in rechargeable battery. Visit

Here is a compilation of products from recent editions of SEMA eNews that are also being introduced at the 2009 SEMA Show:

Flaming River Industries will introduce its Billet-Power rear steer power rack and pinion and 2005–2010 Mustang manual rack and pinion at the 2009 SEMA Show.

Billet-Power Rear Steer Power Rack and Pinion

Billet-Power Rear Steer Power Rack and Pinion

Made of all new components, this Power Rack and Pinion is designed to fit any classic rear steer vehicle. It will be utilized in all Flaming River bolt-in rack and pinion cradle kits for popular classics.

- A new valve and piston design provides more than 6” of travel for a full turning radius.

- Billet mounting “pillow blocks” can be adjusted to modify the pinion angle for clearance.

- Pinion shaft rotates to align with vehicle’s steering shafting

Mustang Manual Rack and Pinion

2005-2010 Mustang Manual Rack and Pinion

The newest addition to Manual Rack & Pinion steering is lighter than the factory Mustang power system—reducing vehicle weight by 10–15 lbs. by eliminating hoses, pulleys and pumps.


  • Billet mounting brackets adjust to modify the pinion angle for large tube headers and engine swaps in custom applications.
  • Bolts into same mounting location as OEM Power Rack
  • 3 ≤ turns lock to lock
  • Race proven – ran at Talladega Superspeedway with Hajek Motorsports Team and Bill Elliott

Ultimate Truck Gear Ltd. will introduce four new products during the 2009 SEMA Show: billet aluminum instrument pods, the Rocker Pod cargo step, Ultimate push bar and TacRack tactical rack system.

Billet Aluminum Instrument Pods

  • Designed for interior and exterior use
  • Will accommodate 2 and 1/16” standard gauges
  •  Rocker Pod Cargo Step
     Rocker Pod Cargo Step
     Ultimate Push Bar
      The Ultimate Push Bar
     Tactical Rack System
     TacRack Tactical Rack System
    All wiring remains hidden
  • Available in polished aluminum or anodized finishes.

Rocker Pod Cargo Step

  • Fully extruded aluminum cargo steps
  • A revolutionary concept that offers unique styling & unsurpassed functionality
  • Now available in wheel to wheel applications

The Ultimate Push Bar

  • Rugged, completely functional and frame mounted
  • Mount auxiliary lighting, winch, and hitch receiver
  • Unique removable molded edge bumpers available

TacRack Tactical Rack System

  • Patent pending unique cargo rail and racking system
  • Choice of polished billet aluminum or black powder coated clamps
  • Available with polished stainless or black powder coated 2” tubing
  • Offered as a modular system
  • Customized to your needs

Luv Your Ride License Plate  

Luv Your Ride (SEMA Show booth #12054) will introduce several new products during the SEMA Show, including its car vase for fresh flowers, vehicle emblems for the interior and exterior and license plate frames.

For more information on the company and its products, contact Lara Riedel at 818/599 8599 or 805/435-0474 (fax).




Baja Designs Inc. will introduce the Kwik Jak, Strykr and LED Dome/Rock Light at the 2009 SEMA Show.

Kwik Jak

Kwik Jak
Kwik Jak

At only 4.5 lbs, the billet aluminum Kwik Jak is lightweight but performs like its heavy-duty cousins. It’s powered by standard 3/8-24 CO2 cartridges and can lift up to 2,400 lbs. in just seconds. Its collapsed height adjusts from a easy-to-stow 12.5” up to 18.5”, and it has a 6” stroke. Multiple jack pad configurations allow the Kwik Jak to work on almost any vehicle. Another benefit of the jack is that it fits in a standard race car fire extinguisher mount for easy accessibility on tube frame vehicles. Kits are also available to adapt the jack to your on-board CO2 system or to use larger refillable CO2 canisters.

More information is available at



The Strykr 2” LED Adventure Light: The Strykr’s 700 lumens and long li-ion battery life guarantee that darkness won’t hold you back. With tool-less mounting options for mc/bike helmets and mc/bike handlebars, a head strap, and a hand strap, the Strykr is the most versatile adventure light available. You can even use it with your vehicle’s 12 volt battery.

The Strykr was designed to survive both our troops serving in the Middle East and the most serious off-road racers. The whole system is also waterproof to 33 feet. At only 520 grams the system is also incredibly lightweight. It offers three levels of brightness and a strobe mode.

LED Dome/Rock Light

Baja Designs new LED Dome/Rock Light is waterproof and can be mounted anywhere. It has a 360 degree optic to illuminate your cab, engine bay, wheel wells or anywhere you need a super bright, super smooth light. It is available with or without an integrated switch and in tube-mount or panel-mount versions. If desired, the tube mount versions can even be installed using a zip tie—no drilling required. Its simple two-wire installation will have you on the trails in no time.



 Bullydog Watchdog

Bully Dog Technologies' new GT and WatchDog line of products feature an internal POP function that makes it very easy to demo; simply plug a mini-USB cable into the port on the back of the package, the unit powers on automatically and will then cycle through various demos allowing consumers to see the capabilities of the product.

The GT and WatchDog product line offers a number of features, including the ability to monitor four vehicle parameters at one time with a crystal-clear, full-color display. The appearance, placement and colors of the display can be customized to fit your vehicle, mood and style. The Driving Coach software was designed to provide each driver with a savings each and every time they are behind the wheel. The software calculates the vehicle’s wasted energy due to vehicle operation, it then suggests altering driving habits in order to save energy and fuel. The diagnostic tool feature of the WatchDog allows users to read, diagnose and then erase check engine lights and trouble codes. The GT line also serves as a downloader adding additional power. For more information, visit


 Receiver Caddy

DU-HA Inc. will release its Receiver Caddy at the 2009 SEMA Show. The Receiver Caddy is designed to hold ball mounts in the bed of pickup trucks and the rear cargo area of SUVs. The Receiver Caddy is heavy duty, constructed of fiberglass reinforced nylon and is fastened securely to the bed of pickups and the rear cargo area of SUVs. This new product is designed to hold two standard ball mounts, with room for trailer balls and hitch pins in the base. The lockable pin mechanism helps prevent theft as well as provides a safe storage area and reduces the risk of flying projectiles. This new product will be of tremendous value to consumers.

More information is available at or



UTV Jack

The Hi-Lift Jack Company UTV jack will be introduced to the market first at the 2009 SEMA Show in Las Vegas. The “original power tool” of the off-road market is now available to meet the ever-increasing demands of the UTV market with this specialized Hi-Lift jack model. The Hi-Lift UTV jack is the perfect size for UTV operators (off-roaders, farmers, ranchers, search and rescue personnel, and the general outdoorsman), with 36” and 42” models, each weighing less than 30 lbs.

The Hi-Lift UTV jack is superior to the factory-supplied UTV jack in that it allows you to lift the UTV from many locations, instead of being limited to specific points under the vehicle. It offers greater capacity with a 7,000 pound tested and 4,660 pound rated load limit. Additionally, the Hi-Lift UTV jack outperforms the factory-supplied jack in that it is a true “multi-purpose tool” that provides the ability to lift, winch, pull, spread, and clamp. It can be used in all conditions… water, mud, sand and even snow.

The Hi-Lift UTV jack is available with a full-line of Hi-Lift jack accessories, that make it even more valuable and efficient for many applications. Now, with the recent development of the Adjustable Tube Mounts, the Hi-Lift® UTV jack can be mounted easily and securely to any round or square tubing locations on a UTV… front/rear bumpers, bull bars, roll cages and/or roof racks.


 Mustang KCA306
  Roll Centre Kit

Whiteline Automotive (Booth #20457) will introduce two new products at the 2009 SEMA Show.

Mustang KCA306

Part #: KCA306
Description: Roll Centre Kit
Application: Ford Mustang 2005 - 2010.
Retail Price: $297.23

Mustang KCA306 Product Information
Whiteline diagnosed 2005 on Mustang with a basic Macpherson strut front suspension that has poor roll centre control and excessive bump steer. With Mustang at standard ride height, front roll centre height is just over 2” above ground. With a mild lowering of only ¾” front roll centre migrates below ground level! WHAT DOES THIS MEAN? Basically it means you need a Whiteline Roll Centre Kit or “ROCK”! Mustang’s front roll geometry actually encourages roll the lower you go.

A Whiteline “ROCK” is designed to raise the front roll centre geometry by using specially engineered ball-joints and tie rod ends while still maintaining original steering geometry.

Tests on Mustang showed that raising the front roll centre resulted in a substantial increase to front roll resistance and a significant reduction in suspension compression of the outside front wheel during cornering – equals less roll. The kit also covers bump steer correction with specially engineered tie rod ends. Bump steer is the toe-in or toe-out of the front wheels as the suspension goes from normal ride height through full bump (suspension system moves up) to full droop (suspension system moves down).

 Camaro W93194
  Rear Crossmember Inserts

Camaro W93194

Part #: W93194
Description: Rear Crossmember Inserts
Application: Chevrolet Camaro 2010
Retail Price: $161.00

Camaro W93194 Product Information
Whiteline’s Camaro rear crossmember inserts fit into the original crossmember mounts to re-tune them for significantly improved responsiveness without harshness. They reduce chassis movement & axle tramp. The installation can be done in-car without removing the whole rear crossmember.

For those pushing serious horsepower, we also have complete high performance, low compliance, replacement crossmember mounts available.


ANSA Stack
Silverline Stainless Steel Stack 

ANSA Automotive (booth #22323) will feature its new 6-inch and 8-inch stacks, which have just been added to the Silverline Stainless Steel Stack lineup, at the 2009 SEMA Show.

All Silverline stacks and stack components are made from high-quality stainless steel, which offers superior quality and durability versus standard chromed mild steel stacks. Plus, Silverline Stainless Steel Stacks are available in a choice of finishes—mirror polished stainless steel or its new and exclusive automotive finish grade, Midnight Black.

The 6-inch stack is available in angle cut or the new 30-degree AUSSIE style turn-out. The 8-inch stack is available with the popular and aggressive 45-degree angle cut.

For more information about Silverline products, contact ANSA at 800/777-2672 or go to




Ansani Designs (booth #33172) will showcase a number of its latest products at the 2009 SEMA Show. For more information on the Ansani products listed below, call 480/323-0504 or visit

Ansani Designs Super Duty Fiberglass Light Bumper

Ansani Super Duty

Ansani Designs offers a fiberglass high-visibility bumper with molded-in light pods for 2008–current Ford Super Dutys. This complete direct-replacement bumper is 40%–50% lighter than the OE steel unit. Ansani's innovative design incorporates mounting pods for three KC Rally 800 8-inch auxiliary lights. Bumpers are shipped paint-ready; custom hydro-printed finishes are optional.

Ansani Designs Toyota Tundra Fiberglass Light Bumper

 Ansani Tundra

Ansani Designs offers a fiberglass front bumper insert for 2007–current Toyota Tundras. It’s a direct replacement for the factory urethane piece. The Ansani Designs insert includes three molded light pods for 8-inch KC Rally 800 auxiliary lights.

For strength, construction is from hand-laid-in-America uni-directional fiberglass. The Tundra inserts are shipped in a primer-ready gelcoat. Ansani Designs also offers optional hydro-printing in patterns ranging from carbon fibers to metal finishes to woodgrains.

Ansani Designs LED Jeep Flares, Grille and Cowl Hood

Ansani Jeep

Ansani Designs introduces high-profile front fender flares, grille and a replacement hood for 2007–current Jeep JK Wranglers. Made from composite material, the direct-replacement flares and grille feature integrated Rigid Industries LED light bars.

The flares, six inches wider than stock, feature a single 6-inch Rigid E-Series LED bar; the production grille will have a single 20-inch LED bar. Ansani Designs replacement hood (not shown) features a wide, low-profile scoop.

Ansani Designs Yamaha Rhino LED Hood Scoop

 Ansani Rhino

Ansani Designs offers a fiberglass hood scoop/auxiliary light pod for the Yamaha Rhino. The scoop houses a 10-inch Rigid Industries E-Series bar-style LED light.

Made from hand-laid fiberglass, the scoop is shipped in paint-ready gelcoat. Or, Ansani Designs can apply hydrographic prints ranging from multiple camo patterns to carbon fibers to animal hides to hundred-dollar bills. Rhino fiberglass speaker pods will also be introduced at SEMA.



AutoWare Technologies (booth #42075) released a new eCommerce Package for its successful NextWheels Online program for the 2009 SEMA Show. Customers can now buy custom wheels and tires directly through the NextWheels Online program after they have visually previewed exactly how the wheels and tires will look on their vehicle. With a simple click of the “purchase” button, the selected wheels and tires are added directly to the retailer’s existing shopping cart.

 NextWheel Online
 AutoWare Technologies released a new eCommerce package for its NextWheels Online program.

For more than 14 years, AutoWare has been providing tools to help retailers increase sales of custom wheels and tires through its SoftWheels NX, TreadWare, and NextWheels Online software programs, along with the Technical Tire and Wheel Training DVD Series and the Tire MountMate tool.

While the NextWheels Online program has been available for several years as a tool for visually previewing wheels and tires on their car, only now can retailers actually sell these products directly through the program, giving the instant response that today’s consumers demand when they are ready to buy.

The NextWheels Online eCommerce package is also easily integrated into the retailers existing shopping cart, so there is no need to recreate their website to use our application. Our programmers work directly with the web developer to join the programs swiftly and cleanly, and we can have the program up and running in a couple of weeks.

For more information on this product, contact AutoWare Technologies at 877/230-9695, 850/230-9695, or visit booth #42075 at the 2009 SEMA Show.



Be Cool Coolant

Be Coolant

Be Cool will introduce Be Coolant, an extended-life, super-duty coolant and antifreeze. Be Coolant features a new generation, earth-friendly, biodegradable propylene-glycol formula that protects cooling systems and aluminum components down to 26 degrees below zero (F).

Be Coolant also features a self-sealing capability ideal for sealing hairline cracks in aluminum engine blocks and cylinder heads.

Learn more about Be Coolant at






BedRyder Inc. will introduce its new truck bed seating product at the 2009 SEMA Show. Useful for getting everyone to the lake, campsite, desert, hunting or fishing spot in one vehicle, and tailgating before the game. According to the company, BedRyder is the only removable truck bed seating device that meets federal safety standards for passenger seating; works with or without truck bed shells or toppers; is completely removable in seconds; fits both compact and fullsize trucks; and it's legal in all 50 states.

Some states do have stipulations for use. Get more information and see your state's requirements at



 Moab Explorer

BedSlide (a brand of IFW Inc.) will introduce the Moab Explorer, a 2008 Chevrolet Silverado crew cab customized for the outdoors.

The Moab features one of BedSlide’s most popular cargo organizers—the Classic Weatherdeck—designed for all traditional pickups and constructed with welded steel, four sealed roller bearings, three locking positions with new squeeze handle, powdercoated finish and aluminum side rails.

For more information, visit Visit BedSlide and the Moab Explorer a the SEMA Show (Booth #30113).



Bedwood Retroliner  
Complete BedWood Kit  

Bed Wood and Parts (Booth #23082) has developed a complete BedWood kit that will outfit any modern truck with the quality and good look of wood. The RetroLiner is available for most pickups, SUVs, crossovers and the musclecar-era El Camino and Ranchero. The kit is a complete system that requires only one tool (included) and requires no cutting or drilling. The RetroLiner converts any metal truck bed to a classic and durable wood surface without damage to the original steel.

BedWood for trucks offers the RetroLiner in a variety of more than 40 exotic and domestic woods. The wood is kiln-dried, stabilized and pre-cut to fit more than 200 late-model applications. BedWood for trucks can also make a custom RetroLiner for virtually any vehicle. A four-stage sanding process is utilized to create an even and ideal surface, which is ready for finish. The kits are furnished with stainless steel bed strips and hardware, as well as mounting pads and a subframe. Installation is made simple with comprehensive instructions and tips for care and maintenance.

Contact BedWood at 877/206-WOOD (9663), or visit



High-speed Flaring Tool 
BrakeQuip will feature its high-speed flaring tool, BQ350 and BQ351, at the 2009 SEMA Show. Produce professional tube flares in a matter of seconds by simply dialing and activating your required operation. The BrakeQuip flaring tool produces single and double flares to SAE and DIN standards on any light walled tubing 3/16 to 1/2 inch.

Product features: Punch turrets have OP-1 and OP-2 punches positioned side-by-side for efficiency; provides the convenience and efficiency of cam lever operation; automatic punch extraction; smooth die channel does not mark tube; comes in a rugged plastic case.

For additional information on BrakeQuip’s high-speed flaring tool, visit



C. R. Laurence Co. Inc. will showcase a broad array of windshield repair systems and auto glass urethanes and adhesives at this year’s SEMA Show, including the CRL Windshield Scratch Polishing Kit for light surface scratches, CRL Windshield Saver Kit for stone-damaged windows and the POWR BOND™ Heated Urethane Adhesive.

Windshield Scratch Polishing Kit

Polishing Kit
Windshield Scratch Polishing Kit 

Gary Byrum, product manager, remarks, “The CRL Scratch Polishing Kit is designed to meet the need for a low-priced, lightweight, portable tool capable of removing light surface scratches from automobile windshields. It can also be used to polish out rubs, fine lines, stains and discoloration on mirrors or glass of any kind.”

Operating on 110 Volts AC, the CRL Scratch Polisher (Cat. No. CRL9257) is well balanced for smooth action. Included in the kit is a Makita Vertical Polisher with variable speed (600–2,000 rpm), a rubber back-up pad, spanner wrench, side handle, polishing head and 1 lb. of Cerium Oxide.

Windshield Saver Kit

Window Saver Kit
Windshield Saver Kit 

The C. R. Laurence Windshield Saver Kit helps to simplify windshield restoration for stone-damaged windshields and is available in single application and five-application fleet packs.

Gary Byrum, product manager, comments, “The CRL Windshield Saver Kit (Cat. No.WS341) uses a two-part epoxy compound to repair windshields. The compound hardens and bonds to fill chip crevices, preventing radial cracks. There is no drilling required, so application is easy and effective on a wide range of pit types. The clear epoxy will not affect visibility and restores the windshield to nearly new condition. This kit is perfect for smaller operations and comes in single application and five-application fleet packs. The kits contain everything needed for a complete repair.”

POWR BOND Heated Urethane Adhesive

CRL Urethane

Gary Byrum, product manager, explains, “Our CRL POWR BOND Heated Urethane Adhesive (Cat. No.1214001) is specially formulated as a safe, fast alternative to room-temperature applied, one-component urethanes. This heated urethane accelerates the curing of the material when heated first in a urethane oven. This provides fast and safe driving-release times for customers who demand their vehicle back quickly—as little as 30 minutes when used on vehicles without a passenger side air bag; two hours with passenger air bag at 15°F (-9.4°C) and 25% RH (relative humidity).”

CRL POWR BOND Heated Urethane passes or exceeds U.S. Federal Motor Vehicle Safety Standards FMVSS212 (Barrier Crash Test) and FMVSS208 (Occupant Crash Protection) in the most severe interpretation with dual air bags and unrestrained dummies. CRL urethanes are supported by a One Step Primer and aerosol cleaner formulated for use in all aspects of glass bonding, including the glass frit, pinchweld and EPDM/PVC moldings.

CRL POWR BOND Heated Urethane is packaged in metal cartridges with screw-on cone nozzles included in every case of 12 cartridges. 1214001 Urethane is also part of the LYNX Services Program.

Offering more than 50,000 different products, C. R. Laurence Co. Inc. serves the industry from 24 locations throughout North America, Europe and Australia. For additional information, call 800/421-6144 in the United States and Canada, or 323/588-1281 from outside the United States and Canada. Visit the company’s website at



CURT Manufacturing (booth #34101) will display its newly released Reflex Brake Controller and Euro Mount Ball Mounts at the 2009 SEMA Show.

Reflex Brake Controller

Curt Brake Controller
Reflex Brake Controller 

CURT Manufacturing is proud to introduce the Reflex Brake Controller (Part #51130). The Reflex features a dual-axis accelerometer, assuring smooth, safe stops. With one push of a button, the unit self levels and the quick-plug connector literally makes installation a snap. Adjustable power output, a manual override lever and a bright digital display ensure precision performance. The Reflex controls 2–8 brakes and is backed by a limited lifetime warranty.

Euro Mount Ball Mounts

 Curt Euro Mount
  Euro Mount Ball Mounts

CURT is also pleased to announce the launch of the Euro Mount. This new line of stylish and intelligent mounts, inspired by European design, will initially include five different configurations; each offered with a 2 or 1 7/8-inch permanently attached trailer ball. The durable carbide black powdercoat finish adds to the look and provides excellent corrosion resistance. All CURT Class 1 & 2 receivers currently include a ball mount. Now, customers will have the option to choose a standard mount or Euro Mount with these hitches. Visit SEMA booth #34101 for more details.



Dynacom Dynamometer
OEM Dynamometer 

Dynocom Industries will feature its heavy-duty OEM dynamometer that it supplied to OEMs. The Dynocom DC-1250 has several product changes, including an increase in the shaft sizes, from 1.25- to 1.5-inch; the addition of a larger eddy brake rated at 700 hp (instead of 600 hp); X-Cut knurling; and integrated tie down electronic anchoring indication. These features allow the dyno to support higher speeds, higher torque/power and increased repeatability. The best news to end users is the price: $14,995 for 2WD and $34,995 for AWD. The DC-1250 is a compact, quad roller dynamometer suitable for a wide variety of applications, including RWD, FWD cars, trucks and motorcycles. Visit for more details.



EngineQuest Cylinder Head
Small Block Chevy Performance Cylinder Head 

EngineQuest (EQ) now offers a small block Chevy performance cylinder head with a new modified combustion chamber that is designed to accept either a flat top or dome configured piston, allowing oval track and drag race engine builders greater options.

Developed for maximum power with minimum effort, the new EQ cylinder heads are available with 180cc, 200cc, 220cc and 235cc intake runners, all with 64cc combustion chamber and angle plug. With this wide range of intake runner sizes, EQ has the perfect cylinder head for any small block Chevy engine, from 327 to 400-plus cid.

For more information on EQ’s small block Chevy performance cylinder head with the modified combustion chamber, call 800/426-8771 or visit



Miller Helmets

Miller Electric Mfg. Co. plans to offer special Show discounts and hands-on demonstrations of its newest generation of MIG welding, TIG welding and plasma cutting equipment at the 2009 SEMA Show. The company will also introduce the latest designs added to its line of auto-darkening welding helmets.

The company encourages visitors to “get under the hood” and try its newest products, which will be set up for demonstration purposes. Miller also encourages SEMA Show visitors to bring their technical questions to the Show, as the company’s welding professionals have decades of motorsports welding experience. Discount details will be released at Show time.

New products on display and available for demonstration include:

To learn more, visit Miller at booth #23813 in the Racing & Performance pavilion, located in the Central Hall of the Convention Center.



Optima Battery Front
27F YellowTop 

OPTIMA® Batteries released the new group 27F YellowTop, the latest addition to the OPTIMA product family. The group 27F not only offers greater power and more than 300 discharge/recharge cycles, but it is an exact original equipment fit for an extensive line of automobiles. With the addition of the new size, OPTIMA batteries provide exact fitment to more than 1.9 million vehicles on the road in the United States.

The group 27F YellowTop fits Asian SUV/Pickups such as Toyota Tundra, Toyota Landcruiser and Nissan Titan. It also fits several Lexus and Infiniti models and a number of domestic diesel and vintage musclecars.

The new Group 27F YellowTop batteries are available through leading battery distributors internationally. Consumers should look for OPTIMA’s unique colored top and six-pack design for which OPTIMA is known throughout the world. For the nearest retailer, consumers can also call 888/8-OPTIMA (888/867-8462) or visit



Embedded FlowBench
Embedded FlowBench 

Performance Labs will display the Embedded FlowBench at the 2009 SEMA Show. The Embedded FlowBench is currently the company's latest product development.

The Embedded FlowBench is a novel tuning aid designed to give performance enthusiasts critical information about engine air flow, enabling consumers to measure the effects of performance-enhancing engine modifications.

The Embedded FlowBench uses a patented technology to measure signals from existing engine sensors, calculate engine airflow in real time and display the results for the user. Data is also logged in the meter and is downloadable via common USB flash drives. All logged parameters can be viewed in the included Embedded FlowBench Analysis Panel software.

This new technology and associated intellectual property is available for licensing from Performance Labs LLC.

To see prototypes and discuss specific applications and licensing details, visit Performance Labs LLC at the 2009 SEMA Show, Booth #21027.


Retrax Truck Bed Covers will introduce its new SILVER Retrax retractable cover. According to the company, this will be the only silver retractable tonneau cover on the market today. The cover has all the same great features and benefits of the original Retrax cover, but with a silver design. All parts are painted silver, and the polycarbonate is also silver. More information will be released at the 2009 SEMA Show.



Royal Purple
High-tech Oil Filters

Royal Purple will introduce its new high-tech oil filters at the 2009 SEMA Show. Commercial fleets use advanced micro-glass oil filters to extend the life of heavy-duty trucks and equipment.

The high-tech oil filters use special synthetic glass microfibers about 10 times smaller than conventional cellulose filter fibers to provide superior filtration. High-performance lubricant manufacturer Royal Purple is now bringing this technology to the consumer market.

Royal Purple’s new high-performance oil filters combine advanced micro-glass technology and high capacity with optimized flow characteristics for maximum performance and filter life.

Each filter features 100% synthetic micro-glass media for superior particle removal with 99% filtration efficiency; a high-performance silicone anti-drain back valve that prevents dry starts even in extreme conditions; a heavy gauge steel back-plate for maximum burst strength; an extra heavy-duty nitrile-rubber base gasket with special lubricity compounds to reduce torque during installation and ensure a leak-free seal; and ultra-strength filter housing that provides extra protection against puncture from road debris.

Royal Purple oil filters allow change intervals to be extended up to 12,000 miles. Vehicles still under warranty should follow the vehicle manufacturer’s recommended filter change intervals.

While Royal Purple filters are fully compatible with all synthetic and conventional oils, Royal Purple recommends using its high-performance motor oil, which also has a 12,000-mile life. For more information, visit



 Rugged Ridge Floor Liners

Rugged Ridge, a division of Jeep, truck and SUV accessory manufacturer Omix-Ada, will introduce several new products during the 2009 SEMA Show.

All Terrain Floor Liners

New All Terrain Floor Liners for Truck and SUV models for Jeep 1976–2010, Ford 1997–2010, GM 2002–2010, and Dodge 2002–2010. Constructed of all weather, injection-molded, durable, OE-quality Thermoplastic Polymer (enhanced PVC), this patent-pending design combines the best features of a deep ribbed floor mat and “old style” floor liners.

The deeply molded chevron-tread pattern channels dirt, mud and snow away from the driver and keeps trapped water from sloshing. The contoured perimeter wall offers maximum interior protection and containment.

Heavy Duty Winch

The Heavy Duty 8500-lb. Winch

The Heavy Duty 8500-lb. Winch is driven by a durable 5.5 HP Series Wound motor for long life and extra pulling power. A tough three-Stage Planetary Gear box with a 172.8:1 gear ratio delivers power and reliability on each and every pull.

The Heavy Duty 8500-lb. Winch has more power and exclusive features than any other winch in its price range. All the exterior winch body screws and bolts are stainless steel to prevent rust and provide a long life.

All Rugged Ridge steel cable style Winches include off-road light-mount roller fairleads, allowing for the easy mount of two off-road lights. Special solenoid mounting brackets allow for multiple solenoid mounting points and the ability to “tilt” the solenoid for ease of use. This “tilt” feature ensures that each Rugged Ridge winch can be used with almost all off-road bumpers and over riders.

 Recovery Kit

Rugged Ridge Recovery Kit

The Rugged Ridge Recovery Kit includes everything you need to help your buddy next time he gets stuck in the mud.

The durable carrying case is filled with a beefy pair of 9,500-lb. D-Rings, a 20,000-lb. Snatch Block Pulley, the Rugged Ridge Winch Line Dampener, 2-inch x 30-foot 20,000-lb. Recovery Strap, 3-inch x 6-foot 30,000-lb. Tree Trunk Protector Strap, and a pair of leather recovery gloves.

It’s everything you could ever want, except for the koozie you will need to keep your drink cold when your buddy pays you back by mowing your lawn.


TCS-Tire Power (booth #45169) will display its ePower fully integrated, real-time ecommerce system for wholesale businesses. The newest features include the easiest-to-use single-point search and search analysis in the industry, a product compare and selling price feature, quick order feature and real-time order processing.

TCS' ePower is a significant piece of the comprehensive products and services the company offers to drive success for its clients. Along with state-of-the-art web design, TCS provides strategic tools for increasing sales and market presence which are an integral part of operating a successful business in today's soft markets. The speed at which new TCS customers are able to get up, running and enjoying increased business results with the ePower system is one of the product's most desirable attributes.

TCS has been serving the needs of the tire, wheel and auto industry for more than 15 years. For more information, visit TCS at or call 888/449-8473.




 Logo Vent

TFP Inc. will introduce its LogoVent by TFP Inc.

Instant, simulated fender vent that looks like the real thing.

Available for all Ford F-150 models from 1997–2010 in four designs.

Pictured is the 2004–2008 F-150 Chrome Mesh Curved model.





Tite Reach Wrench  
Tite-Reach Extension Wrench 

TR Tools LLC will display the new Tite-Reach Extension Wrench.

The Tite-Reach has been in testing and development for more than two years. This innovative hand tool can access hard-to-reach nuts and bolts by extending 10 inches from the turning point. It can speed up the tightening and loosening of nuts and bolts because of the greater degree of arc with the 3/8-inch socket driver. Having just received a design patent on the device, the company is now focusing on obtaining Utility patent rights.

The Tite-Reach will be officially launched at the SEMA Show.

For more information, call TR Tools LLC at 866/721-9399.




Truck Covers Xbox
2009 American X-Box 

Truck Covers USA will introduce the new 2009 American X-Box. LINE-X Protective Coatings adds the protection of LINE-X XTRA, a spray-on urethane coating fortified with DuPont KEVLAR to this American Work Cover version.

The LINE-X permanently bonds to the top-of-the-line toolbox inside and out, providing a weather-tight seal to protect against extreme heat, cold, moisture, abrasion and rust.

The increased tensile strength rating makes the American X-Box resistant to scratches, gouges and punctures.

The American X-Box enhances the look of any work truck with convenience and ease of use.



TruXedo Edge
The Edge 

TruXedo Inc. will feature the Edge, the newest tonneau cover in the TruXedo family of truck accessory products, at the 2009 SEMA Show. The Edge has great looks and quality at a competitive price. With an easy no-drill, clamp-on installation, it is on the truck in under 20 minutes.

The Edge’s design improves the appearance of any truck, with an aerodynamic arched back which meets the tailgates for a smooth look. It features tension control, which adjusts in seconds to keep the cover tight and taut, and has superior Velcro® fastening, for maximum sealing. The Edge includes a five year warranty, which covers everything, even the fabric.

For more information on the Edge by TruXedo, call 877/878-9336 or visit



Wilwood Engineering (booth #25133) will introduce its front and rear D8-4 calipers, D52 calipers and new line of ProSpindles at the 2009 SEMA Show.

D8-4 Caliper

D8-4 Calipers

Wilwood’s front and rear D8-4 calipers are a direct bolt-on replacement for OE calipers on ’65-’82 Corvettes. Forged billet aluminum bodies, stainless steel pistons and competition style high-temperature seals put an end to the rust, bore pitting and seal failures that plague the original caliper design. D8-4 calipers mount in the original location over stock rotors, use the same style OE D8 brake pads and OE master cylinder. Save weight and gain reliability with the D8-4.

Note: Fits C2 and C3 factory steel wheels and C3 factory optional aluminum wheels. Does not fit Kellsey Hayes or replica knock-off wheels.

D52 Caliper

D52 Calipers

Wilwood’s new D52 calipers are a direct bolt-on replacement for all ’68 and later GM musclecars, passenger vehicles and light-duty trucks originally equipped with the big, single piston D52 pad calipers. The calipers are built to mount in the stock location, with stock dimension rotors, using regular OE type or aftermarket compound replacement pads and fitment anywhere the OE calipers were used.

The new D52 calipers provide a lightweight, high-strength, extreme-duty alternative for customized street machines and all competition vehicles that still require OE mounting. The forged billet aluminum bodies provide a substantial weight savings, without rust or corrosion, over the original cast iron calipers.

Stainless steel pistons with high temperature bore seals minimize heat transfer and provide maximum durability in the most extreme circumstances. A smaller bore rear model is available to help maintain proper front to rear bias on vehicles that have been converted to four wheel discs. Optional color finishes are available to compliment wheel, tire, and rotor upgrades on all types of customized machines.



Wilwood’s ProSpindles are designed for custom suspensions configured around Pinto/Mustang ll geometry. The standard height version is used for applications where you wish to maintain the stock ride height. The 2-inch drop version is utilized when you want to effectively lower the ride height without disturbing the suspension geometry. The one-piece forged steel body is lightweight, yet nearly three times stronger than OE or aftermarket two-piece cast and steel replacement spindles.

Bolt-on steering arms are strong and allow the same spindle to be used on either side of a vehicle. The steering arms may also be inverted to help make corrections for bump steer based on the steering linkage location. Additionally, the spindle is one half-inch taller than OE spindles which effectively raises the front roll center geometry for improved handling characteristics. Integral mounting bosses on the spindle body provide the strongest possible attachment point for caliper brackets. ProSpindles use common Pinto and Mustang ll tie rod ends, ball joints, wheel bearings and seals.

For more information, contact Wilwood Engineering at 805/388-1188 or visit



SEMA Show exhibitors: Submit information on your new product releases to The newest submissions will be included in SEMA eNews.

For information on the 2009 SEMA Show, visit