Exhibitors—11 Days Until the SEMA Show! Check Key Deadlines and Updates Here



October 23:

  • Advance Shipments to Freeman Warehouse (including New Products, Hanging Signs & Silent Auction Items)
  • Plant and Floral Order

October 27:

  • Lead Retrieval Reader (Advance Rate)


The complete 2009 SEMA Show Exhibitor Services Manual is available online. Check www.SEMAShow.com for the link to the Exhibitor Services Manual or CLICK HERE and begin ordering services for your SEMA Show booth. You do not need to register or login to download the forms contained on this website, unless you are ordering services directly from Freeman.

Forward all forms and links contained on the Exhibitor Services Manual to others in your organization so everyone can conveniently download the forms they require to have a successful Show.

Freeman Online

If this is your first time using Freeman online and you intend to order products or services from Freeman, click on the LOGIN link to register.

If you need assistance, please contact Show Management at the following:

Phone: 702/450-7662, ext. 120, or e-mail: SEMA-esm@convexx.com

If you misplaced your Freeman Online password, contact Freeman Exhibitor Services Department at 702/407-4696.


SEMA and Freeman are once again offering a free delivery service for small exhibitors. If you arrive on-site at the SEMA Show in a personally operated vehicle with less than 1,000 lbs. of freight total, Freeman labor will deliver your freight to your booth for FREE. This service will be available Saturday, November 1, and Sunday, November 2, 8:00 a.m.–5:00 p.m. and on Monday, November 3, 8:00 a.m.–2:30 p.m. This program is only available to companies with 1,000 lbs. of freight or less and not utilizing a common carrier to transport their materials to the Las Vegas Convention Center.

All information regarding this free service can be found in the online Exhibitor Services Manual. If you have any further questions regarding freight handling assistance at the SEMA Show, please contact Show Management at 702/450-7662, ext. 120.

SAVE MONEY! Look in the online Exhibitor Services Manual under Freight/Material Handling for great tips on how to package your freight that will save you money not only for the transportation, but the freight handling on-site. Customer Service at Freeman available to answer any questions you may have at 702/407-4694.


Beginning Wednesday, October 28, Show Management can be found in S226 in the Las Vegas Convention Center on the bridge between Central and South Halls. If you need assistance with Intellectual Property, a Merchandise Exit Pass, Late Hours Work Pass or need to bring buyers to your booth early, the Show Management Office can assist you. You will be able to reach Show Management at 702/943-3505 or by e-mail at ShowOffice@ConvExx.com.


Wednesday, October 28, By Appointment Only
Thursday, October 29, 8:00 a.m.–6:00 p.m.
Friday, October 30, 8:00 a.m.–6:00 p.m.
Saturday, October 31, 8:00 a.m.–6:00 p.m.
Sunday, November 1, 8:00 a.m.–8:00 p.m.
Monday, November 2, 8:00 a.m.–10:00 p.m.


Tuesday, November 3, 9:00 a.m.–5:00 p.m.
Wednesday, November 4, 9:00 a.m.–5:00 p.m.
Thursday, November 5, 9:00 a.m.–5:00 p.m.
Friday, November 6, 9:00 a.m.–4:00 p.m.

Exhibitors and reps are permitted to enter the hall two hours prior to Show opening each Show day.


Exhibitor teardown will begin at 4:00 p.m., Friday, November 6. Everything must be cleared from the hall by 12:00 p.m., Sunday, November 8. If you do not intend to begin teardown prior to 12:00 p.m. on Saturday, November 7, please inform Show Management. Any freight not picked up by your specified carrier by 10:00 a.m., Sunday, November 8, will be returned to the warehouse where storage fees will accrue, or shipped with an official freight carrier, at the exhibitor's expense.


Exhibiting companies can now take advantage of a low-cost rig and trailer parking at the Cashman Center, located approximately 15 minutes from the Las Vegas Convention Center. Exhibitors may park their rigs from Saturday, October 31–Saturday, November 7, for only $375. All rig reservations must be pre-paid and are first-come, first-served. Rigs must be placed no later than Monday, November 2, by 11:00 p.m. CLICK HERE for more information and the application.


Drivers who need to unload materials at a freight door must check-in at the Freeman Marshalling Yard before coming to the Las Vegas Convention Center. The location for the Freeman Marshalling Yard is 8801 Las Vegas Boulevard South, which is approximately six miles south of the Las Vegas Strip between Blue Diamond and Silverado Ranch Blvd.


Floor managers are assigned to each hall. In many cases, they have worked the same area of the Show for a number of years. Floor managers are your on-site resource and can help with questions about freight, move-in, move-out, booth vehicles, display regulations, and assist you if you encounter a challenge of any kind. Contact information will be provided to you in your booth during setup.


SEMA has partnered with CompuSystems to provide you with tools for managing the entire lead-retrieval process. Every attendee on the Show floor wears a badge that shows their name, title, company name and city/state. Embedded within a bar code on each badge is a great deal of key information about that attendee. CompuSystems offers a suite of lead-management products and services designed to help exhibitors quickly and easily capture and qualify leads on the Show floor. Available are all types of lead-retrieval needs: a handheld unit, a desktop unit with paper printout and a computer-based system for the more-advanced user. Make the most of your investment in exhibiting at the SEMA Show, and turn your leads into sales! Simply CLICK HERE or call 708/786-5565 for more information.


Booth vehicles can be placed anytime during set-up hours. Best to bring them in AFTER your target time to ensure that the aisles are clear and your carpet is laid. There are NO spotting fees. To get your car into your booth, just go to the nearest freight door and a Freeman representative will guide you to your booth. Check the online floor plan or call 702/450-7662, ext. 120, if you need assistance on which freight door is best. During the Show, vehicles absolutely CANNOT be started. All batteries and alarms must be disconnected. Gas tanks must be less than ¼ tank full or contain 5 gallons, whichever is less. Please make sure it is also at least 10 inches in from the aisle.


SEMA truly appreciates the efforts you have made to exhibit at this year’s SEMA Show and wants to say thank you at the 2nd annual Exhibitor Appreciation Party. This year’s reception will be held poolside on Monday evening, November 2, at the Renaissance Hotel next to the South Hall, from 5:00 p.m.–8:00 p.m. Grab some food and drinks, compliments of SEMA, and celebrate the kick-off to what will be a great week at the SEMA Show. Look for an electronic invitation to be sent to you directly.


  • I-15 to Sahara exit, turn east (toward the Strip)
  • One block after Las Vegas Boulevard (the Strip), turn right onto Paradise
  • Las Vegas Convention Center is on the left side

For more information, please call the LVCVA at 702/892-0711


  • No parking overnight in any Convention Center parking lot.
  • Vehicle parking is available in the Gold Lot, located across from the Convention Center entrance on Paradise Road.
  • Vehicle parking is available in the Green Lot, located on the Southeast corner of Swenson and Desert Inn, behind the Convention Center.
  • Parking fee is $10 daily on Show days with in/out privileges.
  • ADA parking will be in Silver 4 lot, next to the Renaissance Hotel by the South Hall