New Products and Technology

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New Product Showcase
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The SEMA Show annually features the latest product innovations and introductions from all markets within the specialty-equipment industry. The Show's 2008 New Products Showcase featured more than 1,600 product entries.

Create additional awareness and momentum for your 2009 SEMA Show product intros by submitting new product information for inclusion in SEMA eNews.

Here is the latest product announcement added to the list:

Wilwood Engineering (booth #25133) will introduce its front and rear D8-4 calipers, D52 calipers and new line of ProSpindles at the 2009 SEMA Show.

D8-4 Caliper

D8-4 Calipers

Wilwood’s front and rear D8-4 calipers are a direct bolt-on replacement for OE calipers on ’65-’82 Corvettes. Forged billet aluminum bodies, stainless steel pistons and competition style high-temperature seals put an end to the rust, bore pitting and seal failures that plague the original caliper design. D8-4 calipers mount in the original location over stock rotors, use the same style OE D8 brake pads and OE master cylinder. Save weight and gain reliability with the D8-4.

Note: Fits C2 and C3 factory steel wheels and C3 factory optional aluminum wheels. Does not fit Kellsey Hayes or replica knock-off wheels.

D52 Caliper

D52 Calipers

Wilwood’s new D52 calipers are a direct bolt-on replacement for all ’68 and later GM musclecars, passenger vehicles and light-duty trucks originally equipped with the big, single piston D52 pad calipers. The calipers are built to mount in the stock location, with stock dimension rotors, using regular OE type or aftermarket compound replacement pads and fitment anywhere the OE calipers were used.

The new D52 calipers provide a lightweight, high-strength, extreme-duty alternative for customized street machines and all competition vehicles that still require OE mounting. The forged billet aluminum bodies provide a substantial weight savings, without rust or corrosion, over the original cast iron calipers.

Stainless steel pistons with high temperature bore seals minimize heat transfer and provide maximum durability in the most extreme circumstances. A smaller bore rear model is available to help maintain proper front to rear bias on vehicles that have been converted to four wheel discs. Optional color finishes are available to compliment wheel, tire, and rotor upgrades on all types of customized machines.



Wilwood’s ProSpindles are designed for custom suspensions configured around Pinto/Mustang ll geometry. The standard height version is used for applications where you wish to maintain the stock ride height. The 2-inch drop version is utilized when you want to effectively lower the ride height without disturbing the suspension geometry. The one-piece forged steel body is lightweight, yet nearly three times stronger than OE or aftermarket two-piece cast and steel replacement spindles.

Bolt-on steering arms are strong and allow the same spindle to be used on either side of a vehicle. The steering arms may also be inverted to help make corrections for bump steer based on the steering linkage location. Additionally, the spindle is one half-inch taller than OE spindles which effectively raises the front roll center geometry for improved handling characteristics. Integral mounting bosses on the spindle body provide the strongest possible attachment point for caliper brackets. ProSpindles use common Pinto and Mustang ll tie rod ends, ball joints, wheel bearings and seals.

For more information, contact Wilwood Engineering at 805/388-1188 or visit

Here are the rest of products being introduced at the 2009 SEMA Show:

Ansani Designs (booth #33172) will showcase a number of its latest products at the 2009 SEMA Show. For more information on the Ansani products listed below, call 480/323-0504 or visit

Ansani Designs Super Duty Fiberglass Light Bumper

Ansani Super Duty

Ansani Designs offers a fiberglass high-visibility bumper with molded-in light pods for 2008-current Ford Super Dutys. This complete direct-replacement bumper is 40%-50% lighter than the OE steel unit. Ansani's innovative design incorporates mounting pods for three KC Rally 800 8-inch auxiliary lights. Bumpers are shipped paint-ready; custom hydro-printed finishes are optional.

Ansani Designs Toyota Tundra Fiberglass Light Bumper

Ansani Tundra

Ansani Designs offers a fiberglass front bumper insert for 2007-current Toyota Tundras. It’s a direct replacement for the factory urethane piece. The Ansani Designs insert includes three molded light pods for 8-inch KC Rally 800 auxiliary lights.

For strength, construction is from hand-laid-in-America uni-directional fiberglass. The Tundra inserts are shipped in a primer-ready gelcoat. Ansani Designs also offers optional hydro-printing in patterns ranging from carbon-fibers to metal finishes to woodgrains.

Ansani Designs LED Jeep Flares, Grille and Cowl Hood

Ansani Jeep

Ansani Designs introduces high-profile front fender flares, grille and a replacement hood for 2007-current Jeep JK Wranglers. Made from composite material, the direct-replacement flares and grille feature integrated Rigid Industries LED light bars.

The flares, six inches wider than stock, feature a single 6-inch Rigid E-Series LED bar; the production grille will have a single 20-inch LED bar. Ansani Designs replacement hood (not shown) features a wide, low-profile scoop.

Ansani Designs Yamaha Rhino LED Hood Scoop

Ansani Rhino

Ansani Designs offers a fiberglass hood scoop/auxiliary light pod for the Yamaha Rhino. The scoop houses a 10-inch Rigid Industries E-Series bar-style LED light.

Made from hand-laid fiberglass, the scoop is shipped in paint-ready gelcoat. Or, Ansani Designs can apply hydrographic prints ranging from multiple camo patterns to carbon fibers to animal hides to hundred-dollar bills. Rhino fiberglass speaker pods will also be introduced at SEMA.



AutoWare Technologies (booth #42075) released a new eCommerce Package for its successful NextWheels Online program for the 2009 SEMA Show. Customers can now buy custom wheels and tires directly through the NextWheels Online program after they have visually previewed exactly how the wheels and tires will look on their vehicle. With a simple click of the “purchase” button, the selected wheels and tires are added directly to the retailer’s existing shopping cart.

NextWheel Online
AutoWare Technologies released a new eCommerce package for its NextWheels Online program.

For more than 14 years, AutoWare has been providing tools to help retailers increase sales of custom wheels and tires through its SoftWheels NX, TreadWare, and NextWheels Online software programs, along with the Technical Tire and Wheel Training DVD Series and the Tire MountMate tool.

While the NextWheels Online program has been available for several years as a tool for visually previewing wheels and tires on their car, only now can retailers actually sell these products directly through the program, giving the instant response that today’s consumers demand when they are ready to buy.

The NextWheels Online ecommerce package is also easily integrated into the retailers existing shopping cart so there is no need to recreate their website to use our application. Our programmers work directly with the web developer to join the programs swiftly and cleanly, and we can have the program up and running in a couple of weeks.

For more information on this product, contact AutoWare Technologies at 877/230-9695, 850/230-9695, or visit booth #42075 at the 2009 SEMA Show.



Be Cool Coolant

Be Cool will introduce Be Coolant, an extended-life, super-duty coolant and antifreeze. Be Coolant features a new generation, earth-friendly, biodegradable propylene-glycol formula that protects cooling systems and aluminum components down to 26 degrees below zero (F).

Be Coolant also features a self-sealing capability ideal for sealing hairline cracks in aluminum engine blocks and cylinder heads.

Learn more about Be Coolant at






BedRyder Inc. will introduce its new truck bed seating product at the 2009 SEMA Show. Useful for getting everyone to the lake, campsite, desert, hunting or fishing spot in one vehicle, and tailgating before the game. According to the company, BedRyder is the only removable truck bed seating device that meets federal safety standards for passenger seating; works with or without truck bed shells or toppers; is completely removable in seconds; fits both compact and fullsize trucks; and it's legal in all 50 states.

Some states do have stipulations for use. Get more information and see your state's requirements at



Moab Explorer

BedSlide (a brand of IFW Inc.) will introduce the Moab Explorer, a 2008 Chevrolet Silverado crew cab customized for the outdoors.

The Moab features one of BedSlide’s most popular cargo organizers—the Classic Weatherdeck—designed for all traditional pickups and constructed with welded steel, four sealed roller bearings, three locking positions with new squeeze handle, powder coated finish and aluminum side rails.

For more information, visit Visit BedSlide and the Moab Explorer a the SEMA Show (Booth #30113).



Bedwood Retroliner

Bed Wood And Parts (Booth #23082) has developed a complete BedWood kit that will outfit any modern truck with the quality and good look of wood. The RetroLiner is available for most pickups, SUVs, crossovers and the musclecar era El Camino and Ranchero. The kit is a complete system that requires only one tool (included) and requires no cutting or drilling. The RetroLiner converts any metal truck bed to a classic and durable wood surface without damage to the original steel.

BedWood for trucks offers the RetroLiner in a variety of over 40 exotic and domestic woods. The wood is kiln dried, stabilized and pre-cut to fit over 200 late-model applications. BedWood for Trucks can also make a custom RetroLiner for virtually any vehicle. A four-stage sanding process is utilized to create an even and ideal surface, which is ready for finish. The kits are furnished with stainless steel bed strips and hardware, as well as mounting pads and subframe. Installation is made simple with comprehensive instructions and tips for care and maintenance.

Contact BedWood at 877/206-WOOD (9663), or visit  



BrakeQuip will feature its high-speed flaring tool, BQ350 and BQ351, at the 2009 SEMA Show. Produce professional tube flares in a matter of seconds by simply dialing and activating your required operation. The BrakeQuip flaring tool produces single and double flares to SAE and DIN standards on any light walled tubing 3/16 to 1/2 inch.

Product features: Punch turrets have OP-1 and OP-2 punches positioned side-by-side for efficiency; provides the convenience and efficiency of cam lever operation; automatic punch extraction; smooth die channel does not mark tube; comes in a rugged plastic case.

For additional information on BrakeQuip’s high-speed flaring tool, visit



C. R. Laurence Co. Inc. will showcase a broad array of windshield repair systems and auto glass urethanes and adhesives at this year’s SEMA Show, including the CRL Windshield Scratch Polishing Kit for light surface scratches, CRL Windshield Saver Kit for stone-damaged windows and the POWR BOND™ Heated Urethane Adhesive.

Windshield Scratch Polishing Kit

Polishing Kit

Gary Byrum, product manager, remarks, “The CRL Scratch Polishing Kit is designed to meet the need for a low-priced, lightweight, portable tool capable of removing light surface scratches from automobile windshields. It can also be used to polish out rubs, fine lines, stains and discoloration on mirrors or glass of any kind.”

Operating on 110 Volts AC, the CRL Scratch Polisher (Cat. No. CRL9257) is well balanced for smooth action. Included in the kit is a Makita Vertical Polisher with variable speed (600–2,000 rpm), a rubber back-up pad, spanner wrench, side handle, polishing head and 1 lb. of Cerium Oxide.

Windshield Saver Kit

Window Saver Kit

The C. R. Laurence Windshield Saver Kit helps to simplify windshield restoration for stone-damaged windshields and is available in single application and five-application fleet packs.

Gary Byrum, product manager, comments, “The CRL Windshield Saver Kit (Cat. No.WS341) uses a two-part epoxy compound to repair windshields. The compound hardens and bonds to fill chip crevices, preventing radial cracks. There is no drilling required, so application is easy and effective on a wide range of pit types. The clear epoxy will not affect visibility and restores the windshield to nearly new condition. This kit is perfect for smaller operations and comes in single application and five-application fleet packs. The kits contain everything needed for a complete repair.”

POWR BOND Heated Urethane Adhesive

CRL Urethane

Gary Byrum, product manager, explains, “Our CRL POWR BOND Heated Urethane Adhesive (Cat. No.1214001) is specially formulated as a safe, fast alternative to room-temperature applied, one-component urethanes. This heated urethane accelerates the curing of the material when heated first in a urethane oven. This provides fast and safe driving-release times for customers who demand their vehicle back quickly—as little as 30 minutes when used on vehicles without a passenger side air bag; two hours with passenger air bag at 15°F (-9.4°C) and 25% RH (relative humidity).”

CRL POWR BOND Heated Urethane passes or exceeds U.S. Federal Motor Vehicle Safety Standards FMVSS212 (Barrier Crash Test) and FMVSS208 (Occupant Crash Protection) in the most severe interpretation with dual air bags and unrestrained dummies. CRL urethanes are supported by a One Step Primer and aerosol cleaner formulated for use in all aspects of glass bonding, including the glass frit, pinchweld and EPDM/PVC moldings.

CRL POWR BOND Heated Urethane is packaged in metal cartridges with screw-on cone nozzles included in every case of 12 cartridges. 1214001 Urethane is also part of the LYNX Services Program.

Offering more than 50,000 different products, C. R. Laurence Co. Inc. serves the industry from 24 locations throughout North America, Europe and Australia. For additional information, call 800/421-6144 in the United States and Canada, or 323/588-1281 from outside the United States and Canada. Visit the company’s website at



CURT Manufacturing (booth #34101) will display its newly released Reflex Brake Controller and Euro Mount Ball Mounts at the 2009 SEMA Show.

Reflex™ Brake Controller

Curt Brake Controller

CURT Manufacturing is proud to introduce the Reflex Brake Controller (Part #51130). The Reflex features a dual-axis accelerometer, assuring smooth, safe stops. With one push of a button, the unit self levels and the quick-plug connector literally makes installation a snap. Adjustable power output, a manual override lever and a bright digital display ensure precision performance. The Reflex controls 2–8 brakes and is backed by a limited lifetime warranty.

Euro Mount Ball Mounts

Curt Euro Mount

CURT is also pleased to announce the launch of the Euro Mount. This new line of stylish and intelligent mounts, inspired by European design, will initially include five different configurations; each offered with a 2 or 1 7/8-inch permanently attached trailer ball. The durable carbide black powdercoat finish adds to the look and provides excellent corrosion resistance. All CURT Class 1 & 2 receivers currently include a ball mount. Now, customers will have the option to choose a standard mount or Euro Mount with these hitches. Visit SEMA booth #34101 for more details.



Dynacom Dynamometer

Dynocom Industries will feature its heavy-duty OEM dynamometer that it supplied to OEMs. The Dynocom DC-1250 has several product changes, including an increase in the shaft sizes, from 1.25- to 1.5-inch; the addition of a larger eddy brake rated at 700 hp (instead of 600 hp); X-Cut knurling; and integrated tie down electronic anchoring indication. These features allow the dyno to support higher speeds, higher torque/power and increased repeatability. The best news to end users is the price: $14,995 for 2WD and $34,995 for AWD. The DC-1250 is a compact, quad roller dynamometer suitable for a wide variety of applications, including RWD, FWD cars, trucks and motorcycles. Visit for more details.



EngineQuest Cylinder Head

EngineQuest (EQ) now offers a small block Chevy performance cylinder head with a new modified combustion chamber that is designed to accept either a flat top or dome configured piston, allowing oval track and drag race engine builders greater options.

Developed for maximum power with minimum effort, the new EQ cylinder heads are available with 180cc, 200cc, 220cc and 235cc intake runners, all with 64cc combustion chamber and angle plug. With this wide range of intake runner sizes, EQ has the perfect cylinder head for any small block Chevy engine, from 327 to 400-plus cid.

For more information on EQ’s small block Chevy performance cylinder head with the modified combustion chamber, call 800/426-8771 or visit



Miller Helmets

Miller Electric Mfg. Co. plans to offer special Show discounts and hands-on demonstrations of its newest generation of MIG welding, TIG welding and plasma cutting equipment at the 2009 SEMA Show. The company will also introduce the latest designs added to its line of auto-darkening welding helmets.

The company encourages visitors to “get under the hood” and try its newest products, which will be set up for demonstration purposes. Miller also encourages SEMA Show visitors to bring their technical questions to the Show, as the company’s welding professionals have decades of motorsports welding experience. Discount details will be released at Show time.

New products on display and available for demonstration include:

To learn more, visit Miller at booth #23813 in the Racing & Performance pavilion, located in the Central Hall of the Convention Center.



Optima Battery Front

OPTIMA® Batteries released the new group 27F YellowTop®, the latest addition to the OPTIMA product family. The group 27F not only offers greater power and more than 300 discharge/recharge cycles, but it is an exact original equipment fit for an extensive line of automobiles. With the addition of the new size, OPTIMA batteries provide exact fitment to more than 1.9 million vehicles on the road in the United States.

The group 27F YellowTop fits Asian SUV/Pickups such as Toyota Tundra, Toyota Landcruiser and Nissan Titan. It also fits several Lexus and Infiniti models and a number of domestic diesel and vintage musclecars.

The new Group 27F YellowTop batteries are available through leading battery distributors internationally. Consumers should look for OPTIMA’s unique colored top and six-pack design for which OPTIMA is known throughout the world. For the nearest retailer, consumers can also call 888/8-OPTIMA (888/867-8462) or visit



Embedded FlowBench

Performance Labs will display the Embedded FlowBench at the 2009 SEMA Show. The Embedded FlowBench is currently the company's latest product development.

The Embedded FlowBench is a novel tuning aid designed to give performance enthusiasts critical information about engine air flow, enabling consumers to measure the effects of performance-enhancing engine modifications.

The Embedded FlowBench uses a patented technology to measure signals from existing engine sensors, calculate engine airflow in real time and display the results for the user. Data is also logged in the meter and is downloadable via common USB flash drives. All logged parameters can be viewed in the included Embedded FlowBench Analysis Panel software.

This new technology and associated intellectual property is available for licensing from Performance Labs LLC.

To see prototypes and discuss specific applications and licensing details, visit Performance Labs LLC at the 2009 SEMA Show, Booth #21027.


Retrax Truck Bed Covers will introduce its new SILVER Retrax retractable cover. According to the company, this will be the only silver retractable tonneau cover on the market today. The cover has all the same great features and benefits of the original Retrax cover, but with a silver design. All parts are painted silver, and the polycarbonate is also silver. More information will be released at the 2009 SEMA Show.



Royal Purple

Royal Purple will introduce its new high-tech oil filters at the 2009 SEMA Show. Commercial fleets use advanced micro-glass oil filters to extend the life of heavy-duty trucks and equipment.

The high-tech oil filters use special synthetic glass microfibers about 10 times smaller than conventional cellulose filter fibers to provide superior filtration. High-performance lubricant manufacturer Royal Purple is now bringing this technology to the consumer market.

Royal Purple’s new high-performance oil filters combine advanced micro-glass technology and high capacity with optimized flow characteristics for maximum performance and filter life.

Each filter features 100% synthetic micro-glass media for superior particle removal with 99% filtration efficiency; a high-performance silicone anti-drain back valve that prevents dry starts even in extreme conditions; a heavy gauge steel back-plate for maximum burst strength; an extra heavy-duty nitrile-rubber base gasket with special lubricity compounds to reduce torque during installation and ensure a leak-free seal; and ultra-strength filter housing that provides extra protection against puncture from road debris.

Royal Purple oil filters allow change intervals to be extended up to 12,000 miles. Vehicles still under warranty should follow the vehicle manufacturer’s recommended filter change intervals.

While Royal Purple filters are fully compatible with all synthetic and conventional oils, Royal Purple recommends using its high-performance motor oil, which also has a 12,000-mile life. For more information, visit



Rugged Ridge Floor Liners

Rugged Ridge, a division of Jeep, truck and SUV accessory manufacturer Omix-Ada, will introduce several new products during the 2009 SEMA Show.

All Terrain Floor Liners

New All Terrain Floor Liners for Truck and SUV models for Jeep 1976–2010, Ford 1997–2010, GM 2002–2010, and Dodge 2002–2010. Constructed of all weather, injection-molded, durable, OE-quality Thermoplastic Polymer (enhanced PVC), this patent-pending design combines the best features of a deep ribbed floor mat and “old style” floor liners.

The deeply molded chevron-tread pattern channels dirt, mud and snow away from the driver and keeps trapped water from sloshing. The contoured perimeter wall offers maximum interior protection and containment.

Heavy Duty Winch

The Heavy Duty 8500-lb. Winch

The Heavy Duty 8500-lb. Winch is driven by a durable 5.5 HP Series Wound motor for long life and extra pulling power. A tough three-Stage Planetary Gear box with a 172.8:1 gear ratio delivers power and reliability on each and every pull.

The Heavy Duty 8500-lb. Winch has more power and exclusive features than any other winch in its price range. All the exterior winch body screws and bolts are stainless steel to prevent rust and provide a long life.

All Rugged Ridge steel cable style Winches include off-road light-mount roller fairleads, allowing for the easy mount of two off-road lights. Special solenoid mounting brackets allow for multiple solenoid mounting points and the ability to “tilt” the solenoid for ease of use. This “tilt” feature ensures that each Rugged Ridge winch can be used with almost all off-road bumpers and over riders.

Recovery Kit

Rugged Ridge Recovery Kit

The Rugged Ridge Recovery Kit includes everything you need to help your buddy next time he gets stuck in the mud.

The durable carrying case is filled with a beefy pair of 9,500-lb. D-Rings, a 20,000-lb. Snatch Block Pulley, the Rugged Ridge Winch Line Dampener, 2-inch x 30-foot 20,000-lb. Recovery Strap, 3-inch x 6-foot 30,000-lb. Tree Trunk Protector Strap, and a pair of leather recovery gloves.

It’s everything you could ever want, except for the koozie you will need to keep your drink cold when your buddy pays you back by mowing your lawn.


TCS-Tire Power (booth #45169) will display its ePower fully integrated, real-time ecommerce system for wholesale businesses. The newest features include the easiest-to-use single-point search and search analysis in the industry, a product compare and selling price feature, quick order feature and real-time order processing.

TCS' ePower is a significant piece of the comprehensive products and services the company offers to drive success for its clients. Along with state-of-the-art web design, TCS provides strategic tools for increasing sales and market presence which are an integral part of operating a successful business in today's soft markets. The speed at which new TCS customers are able to get up, running and enjoying increased business results with the ePower system is one of the product's most desirable attributes.

TCS has been serving the needs of the tire, wheel and auto industry for more than 15 years. For more information, visit TCS at or call 888/449-8473.




Logo Vent

TFP Inc. will introduce its LogoVent by TFP Inc.

Instant, simulated fender vent that looks like the real thing.

Available for all Ford F-150 models from 1997–2010 in four designs.

Pictured is the 2004–2008 F-150 Chrome Mesh Curved model.





Tite Reach Wrench

TR Tools LLC will display the new Tite-Reach Extension Wrench.

The Tite-Reach has been in testing and development for more than two years. This innovative hand tool can access hard-to-reach nuts and bolts by extending 10 inches from the turning point. It can speed up the tightening and loosening of nuts and bolts because of the greater degree of arc with the 3/8-inch socket driver. Having just received a design patent on the device, the company is now focusing on obtaining Utility patent rights.

The Tite-Reach will be officially launched at the SEMA Show.

For more information, call TR Tools LLC at 866/721-9399.




TruXedo Edge

TruXedo Inc. will feature the Edge, the newest tonneau cover in the TruXedo family of truck accessory products, at the 2009 SEMA Show. The Edge has great looks and quality at a competitive price. With an easy no-drill, clamp-on installation, it is on the truck in under 20 minutes.

The Edge’s design improves the appearance of any truck, with an aerodynamic arched back which meets the tailgates for a smooth look. It features tension control, which adjusts in seconds to keep the cover tight and taut, and has superior Velcro® fastening, for maximum sealing. The Edge includes a five year warranty, which covers everything, even the fabric.

For more information on the Edge by TruXedo, call 877/878-9336 or visit



SEMA Show exhibitors: Submit information on your new product releases to The newest submissions will be included in SEMA eNews.

For information on the 2009 SEMA Show, visit