Two Weeks Left to Qualify for Free SEMA Show New Product Entry

 New Products Showcase
 Make sure buyers and media see your new products—enter them in the SEMA Show New Products Showcase! Don't miss the October 9 deadline.

One of the staple features of the SEMA Show, the New Products Showcase highlights the industry’s most recent innovations in performance, function and style.

And time is running out to get your product featured in the Showcase! As an exhibitor, your first product entry into the Showcase is free. But you must act by October 9. Simply visit and use your exhibitor password to register your product

Forgot your password? Contact Michelle Sandler at 702/450-7662 ext. 119 or

Additional product entries are $75 if registered by October 9. After October 9, all products must be submitted at the Show for a fee of $250 per product.

Don’t wait. The deadline is two weeks away!

For the 2009 Show, the Showcase is moving to a larger and more prominent location, nearly double the size of its previous footprint in the Grand Lobby area of the Las Vegas Convention Center.

This year, look for it in the front of the upper South Hall in front of the Trucks, SUVs & Off-Road and Powersports & Utility Vehicles sections (view floorplan here).

Like last year, buyers will use scanners which read a barcode associated with the product. The captured product information can then be downloaded in several formats. This year, SEMA is redesigning the product display cases to improve scanning reliability.

Exhibitors who wish to enter a product in the New Products Showcase can register here. The first product entry is complimentary, and exhibitors can register a product in multiple categories.

The New Products Showcase will open at 8:00 a.m., prior to Show hours.

Watch eNews for developing information about the New Products Showcase. For more about the 2009 SEMA Show, visit