Global Update

Customizing in the UAE: “Uniqueness Is Not a Goal—It’s Mandatory”

More than 50 representatives from SEMA-member companies visited Dubai recently to explore business opportunities. Many of the companies also exhibited at the sixth edition of the Automechanika Middle East show, held in Dubai, May 31–June 2.

“The UAE holds a large degree of promise as a growth opportunity for SEMA-member companies," said Jim Cozzie, SEMA Immediate Past Chairman, who attended. "There is demand, resources and a wide variety of vehicles that our member companies currently offer products for."

For complete details on the market and impressions of opportunities in the UAE, read “The United Arab Emirates” in the August issue of SEMA News.