Business Tools

Building Customer Loyalty—Take a Tip from Nordstrom

Customer loyalty is fundamental to the success of your company. Without it, expenses can go up, profits go down, morale suffers and your company is at risk.

Robert Spector, author of "The Nordstrom Way," will show you how to create loyal customers and keep them coming back during his webinar presentation on September 9, 10:00 a.m.–11:00 a.m. (PDT).

Spector's insight to customer service—gained through exclusive input from Nordstrom management and the company's high-level sales people—will guide your organization to new heights in customer service excellence. You and your staff will leave this session with real-world action items that can be put to use right away.

What: "The Nordstrom Way to Customer Service"
When: Wednesday, September 9
Presenter: Robert Spector

Register for the September 9 webinar.

SEMA's Webinar Program: The SEMA webinar program brings the world-class business seminars featured during the SEMA Show right to your desktop. Different business-building sessions are constantly added to the program, offering members the latest insight and practices from today’s leading speakers.

All SEMA webinars are conducted live and are open to all employees of SEMA-member companies free of charge. To participate, all you need is a computer with Internet access and a telephone. All previous SEMA webinars are available for download. Learn more about SEMA webinars and view upcoming presentations.