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WD-40 Partners With SEMA Cares to Build Custom 2010 Camaro for Charity

WD-40 SEMA Cares Camaro
WD-40 and SEMA are collaborating on a 2010 Camaro SS build to be auctioned at the Barrett-Jackson Classic Car Show.

WD-40 Company is partnering with the SEMA’s charity arm, SEMA Cares, to help build a custom version of the highly anticipated 2010 Chevrolet Camaro that will be auctioned to help children in need.

The WD-40/SEMA Cares 2010 Chevrolet Camaro SS/RS, which has a 6.2L V8 engine with up to 426 hp, was on display in an enhanced stock form at the SEMA Show 'N Shine Car Show on Saturday, August 1, inside the newly remodeled Pasadena Convention Center in Pasadena, California.

Hundreds of vehicles were on display at the event, and legendary automotive designer Chip Foose served as the event’s grand marshal. Proceeds of the event benefit Childhelp, an organization that provides services to abused and neglected children, and The Victory Junction Gang Camp, which provides life-changing camping experiences to disabled and chronically ill children.

WD-40 Company and SEMA Cares are partnering with a number aftermarket auto and technology companies, which are donating parts, equipment and services to the 2010 Camaro build. Once complete, the WD-40/SEMA Cares 2010 Camaro will be featured at the 2009 SEMA Show, November 3–6, in Las Vegas, appear at select West Coast auto-related events, and then be auctioned at the Barrett-Jackson Classic Car Show and Auction January 18–24, in Scottsdale, Arizona, to benefit the same charities.

“Automotive enthusiasts have been using WD-40 for more than 50 years, and we couldn’t be happier to be partnering with such an iconic brand,” said Joel Ayres, chairman of the SEMA Cares Committee. “This vehicle will honor WD-40 Company’s dedication to the automotive industry and represent its willingness to help those in need.”

Partners involved in the build of the Camaro include: APE Wraps, Audio Innovations, DynoMax, Eclipse, Forgeline Motorsports, House of Tint, Katzkin Leather, Nitto Tire, Paxton Automotive, Pedders USA, Cie Studios, Street Scene Equipment and Top Quality Powder Coating.

“We are excited to partner with so many leaders in the automotive industry, and are grateful for the opportunity to support such worthwhile causes,” said Tim Lesmeister, vice president of marketing at WD-40 Company.

For more information about the SEMA Show ’N Shine Car Show, visit