More Space to Innovate—SEMA Show Expands New Products Showcase

One of the staple features of the SEMA Show, the New Products Showcase highlights the industry’s most recent innovations in performance, function and style.

For the 2009 Show, the Showcase is moving to a larger and more prominent location, nearly double the size of its previous footprint in the Grand Lobby area of the Las Vegas Convention Center. This year, look for it in the front of the upper South Hall in front of the Trucks, SUV & Off-Road and Powersports & Utility Vehicles sections.

Like last year, buyers will use scanners which read a barcode associated with the product. The captured product information can then be downloaded in several formats. This year, SEMA is redesigning the product display cases to improve scanning reliability.

Registration for the New Products Showcase begins around July 1, simultaneously with the Exhibitor Services Manual launching online. The first product entry is complimentary, and exhibitors can register a product in multiple categories.

The New Products Showcase will open at 8:00 a.m., prior to Show hours.

Watch eNews for developing information about the New Products Showcase. For more about the 2009 SEMA Show, visit