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Specialty-Equipment Industry Stays Step Ahead of Mainstream

Ford's 2009 F-150 won North American Truck of the Year accolades from journalists at the North American International Auto Show in Detroit, beating out the Dodge Ram and the Mercedes-Benz ML320 BlueTec diesel.

The selecting journalists reaffirmed what SEMA members, the specialty-equipment market and the enthusiast media already knew when they selected the F-150 as one of 2009's Most Accessory-Friendly vehicles: 

"Trucks are a strong market for accessory sales, and accessory sales cultivate truck sales," says Truck & SUV Editor Steve Stillwell. "Pickup and SUV owners purchase their vehicles with the idea of using them for work and play."

Click here to read the full story on the F-150 and the other vehicles named 2009's Most Accessory-Friendly.