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Position Yourself for Success During Historic Industry Shift

Position Yourself for Success During Historic Industry Shift - SEMA eNews, Vol. 12, No. 1 - Jan 08, 2009 |

The automotive industry is undergoing one of the most rapid and significant structural changes in decades. "The Specialty Equipment Supplier of the Future," the final report for Phase I of the SEMA Center for Automotive Research (CAR) Research Program, highlights several important insights expected to shape the specialty-equipment industry in the next three to seven years, including body and chassis electronics integration, OEM-aftermarket collaboration and new customization opportunities with more models produced from fewer platforms.

Tune into the "Specialty Equipment Automotive Company of the Future: Guideposts for Strategic Planning (Phase I)" webinar to learn more about the trends, challenges and solutions facing your industry.
When: Thursday, January 15, 2009, 10:00 a.m.—11:00 a.m. (PST)
Presenter: Brett Smith, Assistant Director, Manufacturing, Engineering and Technology, Center for Automotive Research (CAR), and Richard Wallace, Senior Project Manager, CAR
Moderator: John Waraniak, SEMA Vice President, Vehicle Technology
To register: Click Here

Also, don't forget to mark your calendar for SEMA's upcoming webinar, “Social Media: A New Way to Take Your Business to the Top,” Thursday, January 22, 2009.

Learn several ways that the right marketing plan can increase your company's website traffic. Presenter Aaron Kahlow, chairman and founder of Online Marketing Summit and Managing Partner of Business Online, will show you the best practices in search engine optimization (SEO), web analytics and social media (Web 2.0) to build a winning online marketing plan.

Kahlow has delivered more than 170 seminars nationwide and is frequently quoted by online marketing publications.

When: Thursday, January 22, 2009, 10:00 a.m.–11:00 a.m. (PST)
Presenter: Aaron Kahlow, CEO and Founder, Online Marketing Summit (OMS)
To register: Click Here

SEMA's Webinar Program: The SEMA webinar program brings the world-class business seminars featured during the SEMA Show right to your desktop. Different business-building sessions are constantly added to the program, offering members the latest insight and practices from today’s leading speakers.

All SEMA webinars are conducted live and are open to all employees of SEMA-member companies free of charge. To participate, all you need is a computer with Internet access and a telephone. All previous SEMA webinars are available for download by clicking here. To view upcoming presentations that you can attend via telephone and Internet, click here.