If you are planning to target the growing population of small and midsize car owners, here is some demographic information that should help. A snapshot of the small and midsize car owner shows the biggest age group is 16 to 30 years old, earning $55,000 per year or less and having some college education. They are moderate purchasers of aftermarket equipment, with 60% spending between $0 and $2,500 per year on accessories and parts. The survey used examples of small and midsize cars, such as the Toyota Corolla and Camry, Honda Civic and Accord and other comparable models.The above references use the “Percentage without ‘Declined’” column in the charts below.
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