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SEMA announced the winners of the New Products Showcase Awards at the New Product Awards Breakfast held at the 2008 SEMA Show. The event serves as a kickoff just prior to the official opening of the Show, and it recognizes the most cutting-edge automotive products either on the market or about to hit the market. This year, more than 2,000 new products were submitted for consideration.

Criteria that ranked high on the judges' selection for the New Products Showcase Awards included superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability.

The 2009 New Product Award Winners are:

Best Engineered New Product
Winner: Professional Products, Powerfire
1st Runner-Up: Nordskog Instruments, GPS Pulse Generator
2nd Runner-Up: Eckler Industries Inc. ’55–’57 LS1 Engine Installation Kit

Professional Products received the award for Best Engineered New Product for its Powerfire ready-to-run distributor.

Best New Exterior Accessory Product
Winner: BedRug, by Wise, BedTred
1st Runner-Up: Mr. Gasket/Prestolite Performance, AnchorTrax 6-Foot Truck Kit
2nd Runner-Up: Go Rhino! Products/Big Country Truck Accessories, Xtreme Guard

BedRug by Wise won a 2009 New Product Award in the Exterior Accessory category for its BedTred bedliner.

Best New Interior Accessory Product
Winner: B&M Racing & Performance Products, Comp Stick Kit
1st Runner-Up: MacNeil Automotive Products Ltd. WeatherTech AVM (All-Vehicle Mat)
2nd Runner-Up: PLX Devices Inc., KIWI

The Comp Stick Kit from B&M Racing & Performance Products received the award for Best New Interior Accessory Product.

Best New Merchandising Display
Winner: BedRug by Wise, BedRug Mat
1st Runner-Up: Surf City Garage, Surf City Garage Pro Detailing Center
2nd Runner-Up: Mile Marker Inc., MiFi Technology Point-of-Purchase Display

The award for Best New Merchandising Display went to BedRug by Wise for its BedRug Mat POP display.

Best New Mobile Electronics Product
Winner: ISIS by Littelfuse, ISIS inTOUCH Control Module
1st Runner-Up: AT&T, AT&T Cruisecast
2nd Runner-Up: AutoMeter Products, Ecometer

The Best New New Mobile Electronics winner was ISIS by Littelfuse for the ISIS inTOUCH Control Module.

Best New Off-Road/4-Wheel Drive Product
Winner: ProRYDE Suspension Systems, LIFTmachine Adjustable Leveling Kit
1st Runner-Up: Omix-Ada/Rugged Ridge, Extreme Heavy Duty (XHD) Front Bumper System for Jeep CJ/TJ/YJ
2nd Runner-Up: ARB 4x4 Accessories, Competition Snatch Block 9000

The ProRYDE Suspension Systems' LIFTmachine Adjustable Leveling Kit was the winner in the Best New Off-Road/4-Wheel Drive Product category.  

Best New Packaging Design
Winner: ReadyLift Suspension, ReadyLift SST Hybrid Lift Kit
1st Runner-Up: Baer Brake Systems, DecelaRotor
2nd Runner-Up: Surf City Garage, The Perfect Shine

ReadyLift Suspension received the Best New Packaging Design Award for the ReadyLift SST Hybrid Lift Kit.

Best New Performance-Racing Product
Winner: XS Power, Lithium XS Power Battery
1st Runner-Up: Manley Performance Products, Hollow Stem Titanium Intake Valves
2nd Runner-Up: Moroso Performance Products Inc., Alternator, Vacuum Pump Mounting Bracket

The Lithium XS Power Battery by XS Power received the award for Best New Performance-Racing Product.

Best New Performance-Street Product
Winner: Auto Meter Products, Competition Series Instruments
1st Runner-Up: Professional Products, Powerjection III
2nd Runner-Up: Professional Products, EFI Snorkel Assembly

The award for the Best New Performance-Street Product went to Auto Meter Products for its Competition Series Instruments.

Best New Street Rod/Custom Car Product
Winner: Air Ride Technologies Inc., ShockWave v3.5
1st Runner-Up: Dynacorn Classic Bodies Inc., ’69 Mustang Fastback Replacement Body Shell
2nd Runner-Up: TWM Induction, Crossram Throttle Kit for 302/351 Ford

Air Ride Technologies Inc.'s ShockWave v3.5 internal ride-height sensor was recognized as the Best New Street Rod/Custom Car Product.

Best New Tools & Equipment Product
Winner: Dynapex Performance, Tubing Bending Pliers
1st Runner-Up: OK Spark, OK Spark Plug Sensor
2nd Runner-Up: Tire Profiles. Inc. TAC-Scan

The award for the Best New Tools & Equipment Product went to Dynapex Performance for its Tubing Bending Pliers.

Best New Van/Pickup/Sport-Utility Product
Winner: BD Diesel Performance, 6.4L Super Air Scoop
1st Runner-Up: Pareto Point Industries, Automatic Pulsed Lubrication System/Advanced Filtration (APLS/AF)
2nd Runner-Up: The CatClamp, The CatClamp

BD Diesel Performance, 6.4L Super Air Scoop

Photos of all the 2009 New Product Showcase entries are available online at