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In an effort to accommodate our member companies in these challenging economic times, the associations that comprise the Automotive Aftermarket industry Week (AAIW) have met with the Las Vegas hotels and negotiated more favorable room rates and other incentives for attendees of the 2008 SEMA Show.

“We have worked with all our service providers throughout the year to create the best rates possible,” said Chris Kersting, SEMA president and CEO. “Given the current economic climate, it has become increasingly important to ensure that the Show delivers the best value possible.”

The results of these efforts include reduced room rates and incentives at the following hotels:

  • Palms Place: rate reduced from $245 to $199
  • Signature at MGM: $245 rate reduced to $199
  • Excalibur: $131 rate to a tiered rate of $89, $99, $119; $159 rate reduced to $139
  • Mirage: Tiered rate of $209 to $239 is now reduced to $209
  • Circus Circus: one free buffet dinner and $25 in free casino play
  • MGM Grand: $25 bar/restaurant credit, 2-for-1 spa pass and 15% off spa services
  • New York New York: two welcome cocktails, 2-for-1 Il Fornaio breakfasts, $15 off of a spa treatment and 2-for-1 roller coaster ride
  • Treasure Island: 15% off Mystere tickets

The reductions are retroactive and companies that have already booked accommodations for the Show will qualify for the new rates. Attendees with existing reservations will be contacted directly to facilitate necessary adjustments.

SEMA has also negotiated with convention contractor Freeman to deliver enhanced pricing and value-added packages on Show-related production essentials, including improved pricing on shipping and drayage.

“We have gone to bat for SEMA members because we understand that dollars are tight right now,” said Kersting. “We expect to announce more incentives soon, but the best incentive of all continues to be the tremendous opportunity that the Show provides with the enormous gathering of buyers and manufacturers that will be in town.”

For more information and to register for the 2008 SEMA Show, visit