Business Tools


The best way to maximize your SEMA Show investment is by being prepared. Tune in to SEMA's webinar on Thursday, August 28, to learn tips on how to avoid common exhibitor pitfalls and ways to effectively market your company and products at the 2008 SEMA Show. SEMA Show management veteran Chuck Schwartz, chairman of ConvExx, will show you how to properly brand your exhibiting product and control your exhibiting costs. This valuable session will streamline your Show plan and help first-time exhibitors and SEMA Show veterans save time and money.

Title: "25 Common Mistakes Made by SEMA Show Exhibitors"
When: Thursday, August 28, 10:00 a.m. - 11:00 a.m. (PST)
Presenter: Chuck Schwartz, CEM, Chairman, ConvExx

And don't forget to mark your calendar for two exciting upcoming webinars, starting Thursday, September 4 with "Make 2009 Turn Out Fine: It’s Only the Little Things that Matter," presented by Tom Shay, Profits+Plus. It's not always the big things in business that challenge you. Often it's the little things that add up to make a big difference in your specialty-equipment business. Learn how to make 2009 the year you want and need it to be. Learn the things to do, things not to do and things to stop doing.

Then on Thursday, September 18, it's "Listen to your Customers: Their Opinions Really Do Matter," presented by Joe Bates, vice president of Rockbridge Associates, and Charles Colby, chief methodologist of Rockbridge Associates. Customer opinions about a company and its products and services can mean success or failure for an automotive aftermarket business. Understanding the aspects of your business that drive satisfaction—or dissatisfaction—can put you a step ahead of your competition. Rockbridge Associates will introduce you to a disciplined approach to using customer satisfaction measurements that will unleash future sales.

SEMA's Webinar Program
The SEMA webinar program brings the world-class business seminars featured during the SEMA Show right to your desktop. Different business-building sessions are constantly added to the program, offering members the latest insight and practices from today’s leading speakers.

All SEMA webinars are conducted live and are open to all employees of SEMA-member companies free of charge. To participate, all you need is a computer with Internet access and a telephone. All previous SEMA webinars are available for download by clicking here. To view upcoming presentations that you can attend via telephone and Internet, click here.