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Vehicle personalization and collaborative efforts between automakers, tiered suppliers and specialty equipment manufacturers present opportunities for growth and survival in today’s ever-changing market. The Center for Automotive Research (CAR) and SEMA will offer a session entitled, “Profitable Personalization: OEM Aftermarket Collaboration,” on Tuesday, August 12, 2008, from 8:00 a.m. to 12:00 p.m.

The session is part of the 2008 Management Briefing Seminars which will be held at the Grand Traverse Resort and Spa in Traverse City, Michigan. 

Attending this session will enable you to learn how leading automotive manufacturers, suppliers and specialty-equipment companies are capitalizing on emerging automotive  trends, advanced technologies and new business opportunities that come with vehicle personalization and customization.

OEMs want products, processes and aftermarket companies to help them design, engineer and bring to market the most accessory-friendly vehicles for different niche and lifestyle market segments. SEMA Vice President of Vehicle Technology John Waraniak will serve as a co-chair and moderate a panel of industry experts, as well as  participate as a speaker during the session entitled “Connected Vehicles in a Changing World” on Tuesday, August 12, 2008, from 1:30 p.m. to 3:30 p.m.  

For more information on the 2008 Center For Automotive Research Management Briefing Seminars and to register to attend, visit