It's been said that people buy from people they like. SEMA members are encouraged to participate in SEMA's upcoming webinar "How to Sell Like a Pro, Part II" to learn how to effectively communicate value in the language buyers understand and act upon. These techniques will help you develop credibility and build customer loyalty, providing the tools needed to build profitable relationships and enhance your sales career. (Note: This webinar is the second part of a two-part series. To download part one see below).   

Title: How to Sell Like a Pro, Part II

When: Thursday, April 24, 2008, 10:00 a.m. (PST)

Presenter:  Eric Ruckle, Dale Carnegie

What Will Be Covered 

  • Ask questions that uncover true opportunities
  • Present solutions in ways that make "yes" easy to get
  • Close in a way that builds lifelong customers
  • Generating a constant stream of referrals

For more information on this and other SEMA webinars, click here.

Dale Carnegie's How to Sell Like a Pro! Part 1

Providing customers with reasons to buy from you is one of the biggest challenges in sales. The pros know the tactics needed to establish credibility and how to deliver on high expectations, while maintaining profitable relationships with customers. "Dale Carnegie's How to Sell Like a Pro! Part 1" will teach you what the pros know and provide you with techniques that can be put to use immediately.

Speaker: Richard Bonar, Dale Carnegie

What You'll Learn 

  • Communicate value from the buyer's perspective
  • Use the same sales structure the pros use
  • Make any prospect want to buy from you
  • Establish credibility quickly and easily
  • Take control of conversations while keeping prospects engaged

For more information, visit

SEMA's Webinar Program
The SEMA webinar program brings the world-class business seminars featured during the SEMA Show Education Week right to your desktop. Different business-building sessions are constantly being added to the program, offering members the latest insight and practices from today’s leading speakers. All SEMA webinars are conducted live and are open to all employees of SEMA-member companies free of charge. To participate, all you need is a computer with Internet access and a telephone.

All previously conducted SEMA webinars are available to download anytime by clicking here. To view upcoming presentations that you can attend via the telephone and Internet, click here.